We Have One Goal: Help Sellers Gain the Amazon Advertising Advantage

Our Story

What started out as a weekend project to solve his Amazon seller feedback problems for his used book business, Brandon Checketts created Feedback Genius in 2013. The program worked at automating his Buyer-Seller messaging, which proved to be extremely effective. Using himself as a successful case study, he was able to get other sellers to use the program. The result: their seller feedback improved almost immediately. This made Brandon shift his focus from selling on Amazon to developing software for sellers like himself.

Fast forward to today, Feedback Genius is the most used automated Buyer-Seller Messaging program by Amazon sellers.

Seller Labs has expanded its product offerings to solve other problems for sellers. We offer tools for Amazon keyword research, Sponsored Products advertising, product discovery and inventory management.

We help sellers win on Amazon everyday. Our work hasn’t gone unnoticed either. We speak at dozens of conferences and tradeshows every year. And we were named the most innovative startup in the Atlanta area in 2015.

Meet Our Team

Customer Heroes

Jeremy Crowe
Customer Success Agent

Alex Hux
Customer Success Agent

Susana Lowrence
Customer Success Agent

Hayley Tankersley
Customer Success Agent

Chase Cassara
Customer Success Agent

Ryan Casey
Customer Success Agent

Rob Findley
Customer Success Agent

Ryan Wise
Customer Success Agent

Software Engineers

Marilyn Cole
Director of Engineering

Jason Fitzpatrick
Software Engineer

Jake Baker
Software Engineer

Brian Wigham
Software Engineer

Darnell Arford
Software Engineer

Dennis Hennen
Software Engineer

Rick Hall
Software Engineer

Alli Treman
Software Engineer

David Sawyer
Software Engineer

Brad Peters
Software Engineer

Nicole Freeman
QA Analyst


Cory Checketts
Content Marketing Manager

Tyler Henderson
Partnerships & Affiliates

Caroline Powell
Marketing Coordinator

Todd Dawson
Business Intelligence Analyst

Lena R. Liberman
Content Editor

Keisha Ifill
Email Marketing Manager

Tommy Keough
Graphic Designer

Edward Ruffin
Account Services Lead

Rose G. Holston
Marketing Manager


Katie Reilly
VP of Product

LoriAnne Carpenter
Product Manager, Feedback Genius

Dan Crittenden
Product Manager, Ignite

Julie Rodriguez
Product Designer

Executive Team

Brandon Checketts
Founder & CIO

Hank Harris

Jeff Cohen
Chief Marketing Officer


Fran Neumeister

Karen Hogan
Administrative Assistant

Office Management

Lindsay Tabor
Community Manager