Brandon Checketts
Read blogs from Brandon Checketts
There has recently been a bit of discussion about a new “Auth Token” requirement for the Marketplace Web Services (MWS) API that third-party merchants like Seller Labs uses to communicate with Amazon Sellers’ accounts. The...
A big problem I’m dealing with is keeping product in-stock. This past week I ran out of my two bestselling items because I failed to send new inventory in time. The stormy weather back East...
This past week I started selling organic prunes. Amazon was selling a 6-count version for roughly $30. It would be impossible to compete straight up with Amazon because of the additional fees a third-party seller...
We have been hearing a lot of complaints from Merchants whose Amazon listings are blocked. If you are looking at something like this in your seller central inventory view. It means for some reason that...
When considering customer communication, think outside of the box. Does your product require instructions? Do you need to provide your users with more information? In some of these cases you may wish to consider sending...
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Most Popular Blogs
🖼️ The 5-Minute Fix for Variation Image Nightmare The Problem:Manually uploading images to every individual product variation (color, size, style, etc.) is incredibly time-consuming and often leads to errors that cause suppressions. The Solution:Amazon’s new...
🤖 Quick Answer: Did Amazon Block ChatGPT Shopping? Yes. Amazon blocked ChatGPT-User and OAI-SearchBot crawlers in November 2025. ChatGPT can’t access Amazon product data. But 50 million shoppers per day still use ChatGPT for product...
🔍 Amazon’s new Rufus AI assistant is reshaping how shoppers discover, compare, and evaluate products. If your listings aren’t optimized for this AI-first experience, you’re already falling behind. This guide walks you through a simple,...
📈 Every Amazon seller has experienced this moment: you finally launch a product you’ve researched, sourced, and prepared. You set up your first Sponsored Products campaigns. You hit “Save.” And then Amazon hits you with...
🤖 Quick Summary Google’s new AI Overviews and ChatGPT search are shifting consumer behavior — and Amazon sellers who only optimize for Amazon SEO are now losing visibility. To win in 2025–2026, sellers must: This...
🛡️ A Seller’s Nightmare: When One Sale Shuts Down Everything Every Amazon seller risks facing a counterfeit claim — even when the product is completely genuine. In a real seller case, a legitimate Super Nintendo...