- Jeff Cohen
- On September 28, 2015
- 0 Comments
The two most important aspects of a trade show
Networking and networking! That’s right, you thought I was going to say presentations. Why you ask? In most cases the presentations are being filmed and will be available to attendees after the show. In addition, the slides are typically made available during the show. The other people at the show who you have a chance to network with will not be around when the show ends. Your time is best spent meeting people and learning from others at the show. You will have time to catch up on all the content after the show.
Who should you network with?
I like to approach networking by associating myself with those who have influence. Typically before a show begins, I will do research on the speakers, exhibitors and attendees. I then create a list of people I want to connect with. This is your chance, don’t blow it! Have a good question to ask or a nice compliment to share. Of course, you should always have a business card so you can exchange information.
Practice what you learn
Okay, so you are at a show, you are networking and you are learning. How do you put the learning into practice? My suggestion is to identify the organization the speaker is following. Their process works for their business, but that doesn’t mean it will work for yours. Don’t get caught in the trap of saying, “I want to do Amazon Product Ads because a speaker said I should do them.” Understand the logical process the speaker used to reach their conclusion. Understand their business. Then look at your business and determine how you need to adapt their process to work for your business. I can promise you that if you just try to copy others, you will fail.
My 5 takeaways to maximize ROI from a trade show
- Figure out the process. You need a process to succeed. Don’t get hung up on how other people run things.
- Find ways to expand. You can’t be complacent. Someone is working harder than you right now and if you just “wait” for things to happen, you’ll get passed up.
- Not much beats hustle. The one thing most successful people have in common is hard work and hustle. You have to work hard to succeed.
- Don’t be afraid to fail. If the fear of failure is stopping you from trying then you will never have a shot in the first place. Go ahead and take a risk, just make sure it’s an educated one.
- Network, network and then network some more. Having a group you can call on when you need the answer to a question is invaluable; it will be your biggest return on investment from any trade show you attend.
And if you’re at a trade show in the near future, I’d love to connect with you and talk shop!
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