- Lena R. Liberman
- On August 25, 2017
- 1 Comments
- Amazon, amazon fba, fba, news
WooCommerce Now Offers an Amazon FBA Plug-In
Good news for sellers using WordPress and WooCommerce, the latter has just released a paid extension that integrates your WooCommerce store with with your Amazon Seller Account in order to automate FBA order fulfillment and delivery. “Through this extension, Amazon will pick, pack, ship, and track orders for you!” touts the WooCommerce team, also claiming that “This integration is fast and easy to set up and comes with a variety of options ranging from complete auto-pilot all the way down to specific product shipping options if desired.” If so, and the plug-in delivers what it promises, it could make life infinitely easier for many sellers.
Buying Something from Amazon Doesn’t Really Mean That Amazon Technically Sold It
Last week, AboveTheLaw.com published “The Amazon Advantage: Amazon Has Aggressively Litigated Its Way to What Amounts to a Free Pass on Most IP Infringement Claims,” a fascinating piece about how Amazon has worked within and around “some gooey language in the Digital Millennium Copyright Act (DMCA).” In the nearly 20 years since the DMCA was promulgated in 1998, Amazon has made the most of the Act’s nebulously stated protections for online service providers. This week, AboveTheLaw.com has published “The Amazon Advantage (Part II): When A Sale Isn’t A Sale: Did Amazon Really Sell You That Product? Not According to the Courts.” In this follow-up piece, author Scott Alan Burroughs states that Amazon has played with semantics to absolve itself from certain responsibilities (and won at doing so). The word in question here is “sell,” from which Amazon, the number-one seller of practically everything, has deftly distanced itself in the recent case of Milo & Gabby LLC v. Amazon.com, Inc.
Are Amazon’s Private Labels Increasingly Cutting Into Yours? Likely So.
We touched on this in the first installment of ICYMI on August 11, but the fact that “Amazon Owns a Whole Collection of Secret Brands” is back on our radar as we learned via Business Insider that “Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Less Than a Decade.” It’s hard to fault Amazon for being in the private-label game when it can be so lucrative, that’s just business and capitalism and competition, but it’s also hard to imagine that Amazon isn’t giving itself and its own products and brands the sort of preferential treatment that includes undercutting prices constantly, dominating the Buy Box, better placement, etc. Brand-owning third-party sellers will never be able to beat the house gives itself the best cards and increasingly more of them.
“Whole Paycheck” No More as Amazon Readies the Whole Foods Deal by Lowering Prices Immediately
Never one to wait on a rollout of industry-disrupting changes or price-undercuts, Amazon’s new Whole Foods deal is already affecting the grocery industry (unrelated to the Whole Foods deal, Dick’s Sporting Goods also took a hit yesterday as the direct result of Amazon competition). The announcement that the Amazon Whole Foods deal will close Monday, along with the effective-immediately changes upon closing, has sent grocery chain values tumbling fast. Consumers will want to take note of the changes (the biggies include many price drops on popular items, Whole Foods private-label brands becoming available on Amazon.com, Amazon Lockers added to certain stores, and an impending tech integration that will make Amazon Prime the Whole Foods loyalty program thus granting Prime members extra benefits). And if you are a seller of natural/organic foods or the sorts of general merchandise also carried in Whole Foods stores, you’ll surely want to give some thought to this new channel opening up and how it will affect your online Amazon sales as well as the potential for getting your products into Whole Foods physical stores.
Update 8/29/2017: As predicted, “Amazon’s Web site will be flooded with Whole Foods brands, meaning more competition for food sellers” and “At Amazon’s Whole Foods, Echo speakers on sale alongside chicken and kale.” That was fast!