- Cory Checketts
- On October 3, 2019
Use popular emoji to make your Amazon emails and subject lines more compelling to buyers.
You’ve seen emoji everywhere. You’ve probably used them during texting conversations with your friends and family. But have you ever thought about using Amazon emoji in A/B email testing with your Buyer-Seller messages? Well, now you can with the newest release of emoji functionality in Feedback Genius.
Add 1,095 different emoji images to your Amazon emails and subject lines to visually tell a story and make your messages stand out.
Why Use Emoji in Amazon Emails?
Emoji are visual actions—or ideograms—that are universally understood regardless of language. Essentially, they let you say more with less. Emoji have risen in popularity over the past couple of years in business emails. A recent test found that using the “lips” emoji in a Valentine’s Day email subject line increased the open rate by 24% and inbox placement by 89%.
With the normalization of emoji in our everyday communication, it only makes sense to use them in your Amazon emails—or at the very least, testing them in your emails. Emojis can help your emails stand out in busy inboxes.
Tips for Using Amazon Emoji in Email Subject Lines and the Body
Understanding your audience
When it comes to using emoji in your emails, it’s critical that you understand your audience. Chances are you’ll already have a general idea of what resonates with your buyers. Even if your audience tends to be more serious than others, there’s likely an emoji that will suit your needs.
Connect your message to the emoji
An emoji should match, complement or enhance the text in your subject line and email body. For example, if you’re sending an email related to the holidays, using the snowman, snow and Christmas tree emoji would match the context of your message. Sending an email about a product tied to the holiday season with the beach umbrella emoji isn’t relevant to your message—unless it’s about getting away for the holidays!
Faces and hands are the best way to communicate an emotion with an emoji. That’s because our faces and hands are the most expressive communication tools we have. There are about 200 emoji available to communicate emotion. Generally, positive and colorful emoji will be more effective at capturing attention.
If you sell a piece of equipment that has an associated emoji then use it! Let’s say you sell a football on Amazon. Don’t you think adding the football emoji to your subject line will be eye-catching and representative of your product?
For example, you could write: “What do you think about your new 🏈?” compared to “What do you think about your new football?” It’s pretty clear which subject line stands out more.
Create a narrative
This tactic is going to take a bit more creativity than being literal. But you can use emoji to create a short narrative. For example, if you sell natural cat food, you could use a sequence of emoji like this 🐟 +🐈 =😺 to communicate how your product makes your cat happy.
How to Add Emojis to Feedback Genius Emails
Within the Messages tab in Feedback Genius, you can edit an old email or create a new one. In the message editor, click the smiley face icon to browse through the eight sections containing the 1,095 different emoji. Upon clicking an emoji, it will appear in the body of your message. It’s that easy.
If you want to add emoji to your subject line, just write out your subject line with your desired emoji in the email body then cut and paste it in the subject line section above.
Now it’s time to test your new emoji-enabled subject line against a previous or text-only subject line to see which one is more effective.
A/B Test Subject Lines to Discover Winners
Feedback Genius can make it easy to optimize messaging with its built-in A/B testing feature. A/B testing allows you to compare and analyze a message’s open, click-through, and conversion rates by creating two versions of an email.
Before setting up A/B testing, you will want to create an A message and a B message. These messages can have different message content, subject lines, and even be sent at different times. If you decide to test your messages, be sure that you have two more messages created for later comparison.
After creating your two counterpart messages, you can set up A/B testing from the Filters section within your message. You can find A/B testing under “Show Advanced Filters.” From here, you will work in the section titled “Only Include Orders Ending in These Digits” field. This is where you will set up your A/B test.
Next, divide up your orders based on the numbers contained in your customer’s order IDs. For example, in message A you would enter 12345 and that message would only be sent to orders ending in those digits. In message B you would enter the remaining numbers which would be the orders ending in 67890.
After dividing your messages and orders, you can check your Message Analytics for both messages to see which one yielded higher open and conversion rates. You should check at least once a week, or allow the A/B to continue for a month to get a clearer idea of your messages’ overall performance.
And that’s it. Just repeat this process to further optimize your messages.
It’s time to make your Buyer-Seller messages stand out with a little help from Amazon emoji. Test subject lines with emoji against regular text ones to see which version will drive the results you’re after.
And if you’re not using an Amazon email autoresponder then you’re missing out on more seller feedback and product reviews. Try Feedback Genius risk-free for 30 days to take advantage of A/B testing and emoji.