- Caroline Powell
- On April 3, 2019
- 0 Comments
Peter Kearns is a long-time friend of Seller Labs as well as a Resonate conference favorite. He’s currently the Vice President of Client Solutions for 180Commerce, a brand-consulting and management company. A former Amazonian, Peter brings a wealth of knowledge about the Amazon platform as well as larger marketing-and-retail strategies gleaned from his history with companies like J. Crew and Coach.
Those who have heard Peter before know just how valuable his perspective is for Amazon sellers, which is why we’re delighted to welcome him back to Resonate and to hear what new insights he has to share. Grab your tickets today and use promo code PETER to save $200!
Q&A with Peter Kearns, Vice President of Client Solutions, 180Commerce
Seller Labs: Hi, Peter. Thanks for making time. It’s always great to pick your brain! Let’s get right to it. What is one thing you wish Amazon sellers knew or were clearer on?
Peter: The one thing I wish Amazon sellers knew or were clearer about is how important the Amazon leadership principles are with regard to managing an Amazon business. And that’s across the board whether it’s a reseller on Seller Central or huge brand on Vendor Central. Amazon has not achieved its growth and success by accident. Amazon has managed to stay focused and on task because of their guiding principles. They’re so important, and if sellers followed just a few of them like “Insist On High Standards,” “Customer Obsession,” and “Bias for Action,” their businesses would be in much-better positions for sustained long-term growth.
SL: You’re an in-demand presenter. What brings you back to Resonate?
PK: I choose Resonate because to me Resonate doesn’t feel like a conference, it feels like a workshop and I love that! Everyone’s time is very valuable, and if I were attending a conference, I would rather spend it by having someone teach me something than talk to me about something. Attendees at Resonate have shown that they feel similarly and they come ready to roll up their sleeves and get to work. Because of that, I try to frame my presentation as if I’m teaching a class so that attendees can take what I’ve presented and immediately apply it to their businesses. I really enjoy that and that’s one of the main reasons I continue to choose Resonate. That plus the Tuesday dinner—so good!
SL: If 2018 was the year of Amazon Advertising and Amazon in our homes, what do you think 2019 is shaping up to be?
PK: I think 2019 has the potential for some disruption and bumpy roads. Walmart is gaining market share. Target announced a marketplace. Instagram is getting in on shopping. And unfortunately, Amazon has taken some hits where it matters most: customer trust. Because of this, I think Amazon is going to double down on tools and services to better protect the customer experience. These additions won’t happen without some disruption to the status quo, which could create challenges for sellers. But, I believe it’s the right thing to do and I believe Amazon can make swift moves that positively impact the customer experience and the seller experience.
SL: Last question, Peter: What is the one Amazon resource (software, tool, assistant, etc.) you cannot do without?
PK: It’s tough to choose just one because we use a lot of tools at 180Commerce for managing accounts, listing optimization, ad management, etc. I probably use the Keepa Amazon Price Checker three or four times a day. Such a great tool! But I am also finding that a tool I’ve been using more lately is the Internet Archive Wayback Machine. It’s great to see changes on Amazon merchandising and changes to detail pages. Plus, it’s fun to look at Amazon.com from 10 years ago. How things have changed!
Many thanks to Peter Kearns for making time to share his thoughts. Hear more from this Amazon expert at Resonate 2019!