Amazon Automation: Tips To Maximize Your Sales And Profit in 2021Helen Golubeva
Whether it be launching an Amazon business from scratch or extending your product line — we all know how frustrating it is to keep everything in check when working on multiple projects. After we struggle with it for some time, we discover that we could have saved time and been more effective.
No matter how big or small your business is, it always helps to automate certain processes.
In this blog post, we’ll share the top tips for getting the most out of Amazon automation.
CHAPTER I What Is Amazon Automation?
Amazon automation is a way to run and grow your Amazon business by delegating some of the repetitive tasks to a software or a third-party service.
This can be done through Amazon’s internal Fulfillment by Amazon (FBA) program or with the help of partners like Seller Labs.
By taking a load of work off your plate, you’ll be able to concentrate all your efforts on business development or spend some more quality time doing more of what you love.
Below you will find more reasons why automating your Amazon business processes is a win-win both for you and your income.
CHAPTER II Why You Should Consider Automating Your Amazon Business
Running an Amazon business may be fun at the very start: you get your first order,
celebrate it, pack it, then send the item over to your shopper’s porch.
However, as your business grows, it may seem like the work is piling up around you. If you don’t have a minute of free time, you may want to defer some of the repetitive tasks to experts that can handle them for you.
Outsourcing certain tasks, like asking for reviews or running PPC ads, will free up a lot of precious time for what really matters — running your eCommerce business.
Instead of putting in long 12-14 hours a day striving to keep your Amazon business up to speed, you can find a mentor or software (or both) to help you with all these different aspects of Amazon business.
Ever wanted to create passive income selling products on Amazon? Amazon automation will give you more energy so that you could explore new ways to grow your income, but not your workload. As you may know, your success is a combination of many small steps in the right direction.
CHAPTER III How You Can Automate Your Amazon Business
1. Fulfillment By Amazon (FBA) Automation
One of the most obvious ways to automate your Amazon business is with Amazon’s fulfillment program. As an FBA seller, you will no longer have to pack and mail orders to your customers. Amazon will take some of the weight off your shoulders.
Even better, stoking inventory won’t be an issue either — you will just send your products to Amazon’s Fulfillment Centers and let them take care of the inventory management, order fulfillment, returns, and the rest.
The Amazon FBA business is a kind of a combination between a traditional eCommerce business and a dropshipping business. Taking advantage of this business model also means that you’ll enjoy a profit margin of 24.9%, relatively impressive.
The service is available for a fee that is based on the size and weight of your products.
2. Amazon Email Automation
Sending relevant, timely messages is one of the most effective ways to build your reputation on the Amazon marketplace and influence how buyers perceive your brand. Automating this process should help you, as a business owner, save that precious time for the things that are more important right now and, thus, hit your goals even faster.
So, where do you start?
Tip #1: Begin with an email template
You started selling on Amazon to make money your own way — not to be a professional copywriter, right? Instead of spending your time creating powerful copy for your automated emails, you can take advantage of third-party services that will help you implement Amazon-approved messages your customers will love.
For example, Seller Labs PRO comes with seven pre-created email templates that will allow you to provide customer service, show appreciation for your customers’ loyalty, or deliver an instructional PDF.
Best of all, you can make each template unique to your business thanks to the customizable subject line, body copy, and custom fields.
Tip #2: Include branding in your messages
Graphics are the fastest way to communicate a brand message. This is why you should include visuals in the emails you send over to your shoppers.
Use Seller Labs PRO’s product image variable and your brand’s logo to identify you with your product. Adding the product image variable and your logo takes a total of five minutes to do and makes a great impact. With a strong brand, people will have a positive perception of who you are and will buy from you more confidently.
Tip #3: Create a powerful message
You can—and must—go much further than just your logo to create a brand. How you talk about the products you sell on Amazon is essential to creating a strong brand perception. And each email you send to a buyer is an excellent opportunity to create a strong brand sentiment outside of creating a quality product.
With Seller Labs PRO’s templates and variables, you adjust your messages and keep them relevant for every occasion.
Check out the video below to learn some of the best practices for communicating with your buyers while staying compliant with Amazon’s guidelines.
You even have an opportunity to test your messages to see which one works best for your target audience.
You can test your messages against each other with the A/B split testing feature. By comparing two variations of a message’s subject line, you can see if one performs better than the other in terms of opens. You can go even deeper by A/B testing each of your messages’ bodies to see which version gets more clicks.
Once you begin testing your messages against each other, you’ll more than likely see only small percentages of improvement. But this is how you’ll steer your messages and business in the right direction.
Check out the guide below to find out more about the way you can use A/B email testing for better Amazon Buyer-Seller Messaging.
3. Amazon Review Automation
Shoppers take a leap of faith when they buy your product online. They can’t see, hold and feel your product prior to purchase. They rely on what previous buyers have said about the product by way of reviews. This is why asking for reviews should be your number one strategy that will ultimately help you build a successful Amazon business.
Seller Labs PRO provides you with a huge opportunity to solicit and influence seller feedback and product reviews automatically.
The templates available in Seller Labs PRO will make the process easier, allowing you to send automatic review requests that are 100% compliant. You can even use them if your seller account has been suspended from sending messages to shoppers.
4. Amazon Sponsored Brands Ad Suggestion Automation
There are many more things that you can (and should) automate. Besides reviews and email automation, Seller Labs PRO allows you to automate suggestions for Amazon Sponsored Brands advertising.
This option will save a fair chunk of your time while allowing you to earn more revenue.
With our Amazon PPC Advertising software, also known as Ignite, you can optimize your campaigns in two ways:
- Automatically adjust your keyword bids based on real-time performance;
- Optimize wasted ad spend, removing irrelevant keywords.
Confidence and importance ratings will make it easier for you to make a decision regarding the suggested changes.
The Confidence rating goes up as your campaigns collect more data. The Importance rating increases as the keyword becomes more financially impactful to a campaign.
Find out more about Suggestion Automation and the way it can benefit your Amazon store in our Knowledge Base.
5. Other Ways to Automate Your Amazon Business
Take advantage of price tracking software such as Prisync or Competera. Whether you have a small business or a well-known brand, establishing a competitive product pricing strategy is a must.
Hiring a virtual assistant should also take a load of work managing your Amazon business off your plate. Virtual assistants will handle some of the mundane and repetitive tasks. Many specialize in social media, managing communications with buyers, you name it.
Whether you’re new to Amazon or you’re a seasoned pro, there’s always something to learn and ways to improve your workflow. By implementing these tips into your Amazon selling strategy, you’ll write better emails, increase your brand recognition, and hit more of your seller feedback and product review goals.
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