Struggling to Get Amazon to Recognize my Trademark – Protecting My Trademark Part 2 – $25K Challenge
- Patrick Muir
- On July 6, 2015
- 0 Comments
This is a part 2 of a series of blog posts regarding trademarks on Amazon. Click to read part 1
I filled out Amazon’s form to report that sellers were using my trademark Sapone Soap Molds to sell product. I thought this would be a straightforward report since I have documentation showing that I own the trademark. Unfortunately that is not the case. I heard back from Amazon late last night.
Thank you for contacting us with your concerns. Based on the information you provided, we are unable to remove the items listed at the end of this message.
When a detail page is created, it becomes a permanent catalog page on Amazon.com that will remain even if the creator’s inventory sells out. Other sellers can list their items for sale against the page if their items exactly match the page.
If you believe sellers are listing against detail pages that do not exactly match their items, we ask that you submit your complaint using this form:
Please include this information in your report, as relevant:
1. Amazon.com Order ID of a test buy that confirms the violation (required)
2. A concise description of the differences between the item ordered and the item received (required)
3. The ASIN/ISBN of the item’s detail page and the product title
4. The store or business name of the seller you are reporting
5. Any other evidence that supports your complaint
We thoroughly investigate all reports. For privacy reasons, we do not disclose the results of our investigations, but we will take any further action that we find appropriate.
Thank you again for bringing this matter to our attention.
Seller Performance Team
Amazon is saying that the products are similar – if not identical – so it’s okay for sellers to post similar items. I get that we both can sell similar soap molds, but these sellers are using my trademark – Sapone Soap Mold – to sell the product. The product page says the brand name (trademarked) is Sapone Soap Mold. I thought that would be enough.
I’m not totally sure what to do next. An obvious one is to register my brand in the Amazon brand registry. I’ll also contact Amazon to get details on what to do.
This is affecting my profitability, because these sellers underprice my own price. For example, I used to sell a 6-pack for $12.98. Now I have to sell it at a $9.98. Sales have also dropped, but visits to the page are up. This is partially due to the fact that the product now organically ranks #1 for the important keyword – Soap Mold.