All Posts by Brandon Checketts

About the Author

Brandon is one of the co-founders and main data geek for Seller Labs. He started Seller Labs after finding no other tools that could provide the flexibility needed for his used-book business. He no longer sells online, but now guides Seller Labs as the lead innovator to make sure that our products remain on the cutting edge.

May 31

Why Are ASINs Displayed In Amazon Sponsored Products Search Terms Reports?

By Brandon Checketts | Amazon , Ignite , Sponsored Products

One of the most frequently asked questions we get about Amazon Sponsored Products is, “Why are there ASINs in my Amazon Sponsored Products search terms reports?” This question arises whenever we explain how Automatic Targeted campaigns work and show excerpts from a search terms report. We’ve spent a good deal of time experimenting with Sponsored […]

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Apr 11

Questions and Answers About Amazon Sponsored Products Tactics, Strategies and Best Practices

By Brandon Checketts | Amazon , Ignite

We’ve received many questions about Amazon Sponsored Products, Ignite, and how to run profitable advertising campaigns. We covered many Sponsored Products tactics in a recent webinar. But here’s a digest of our most asked questions concerning tactics, strategies and best practices with Amazon Sponsored Products and Ignite. Questions and Answers About Sponsored Products Tactics, Strategies […]

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Sep 02

Amazon Super URLs Exposed

By Brandon Checketts | Amazon , Technology

With our recommendation that sellers stop using Amazon Super URLs last week, we’ve had a lot of questions from people about what they are, and our reasoning for believing that they are a manipulation of Amazon’s system. Specifically, we believe that Super URLs are an attempt to manipulate Amazon’s search algorithm. We explain some of […]

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