Cory Checketts

About the Author

Cory is the content manager at Seller Labs. He has five years of experience doing strategic communications and professional writing. When he’s not typing you can usually find him getting dropped off the back of amateur cycling pelotons on the roads of Georgia.

Jun 15

Amazon Nike Restrictions and Brand Registry 2.0

By Cory Checketts | Amazon , News

We learned on Tuesday, June 13, that Amazon suddenly restricted various ASINs for Nike branded products. Dozens of sellers received emails from Seller Support with the subject line Important information about your Nike listings. The result has left many sellers with lingering questions about Amazon’s Nike restrictions and no answers. Amazon Brand Registry and Nike […]

May 19

Amazon Unsolicited Email Opt Out Update

By Cory Checketts | Amazon , Feedback Genius

Amazon seems to be rather hot and cold as of late when it comes to emailing buyers. First, Amazon allowed its buyers to opt out of unsolicited seller messages, which created panic and confusion when sellers started receiving a copious amount of bounced emails. Then it seemed Amazon abandoned its endeavor. As of the writing […]

May 18

Bid+ in Amazon Sponsored Products Explained

By Cory Checketts | Amazon , Ignite

Amazon Sponsored Products has many moving parts. Understanding its nuances and intricacies takes times and practice. One of the more difficult aspects of running successful Sponsored Products campaigns is getting your bid spend right in order to win the auction. We frequently get asked by sellers what the right bid spend should be. But there […]

May 08

How to Turn $177 Into $4,400 with Profitable Amazon Keywords

By Cory Checketts | Amazon , Scope , Sponsored Products

Since Amazon banned incentivized reviews in 2016, sellers have been scrambling to find ways to get exposure for their products and grow sales. Amazon Sponsored Products ads and SEO have become the tactics of choice to boost product discoverability. In this post, we’ll discuss how we were able to generate $4,400 in sales by spending […]

Apr 20

How to Use the Return Filter in Feedback Genius

By Cory Checketts | Amazon , Feedback Genius

Amazon merchants can now send special emails through Feedback Genius to buyers who have returned products. This feature is known as the Return Filter; it is useful to keep buyers up to speed with the status of a return and to mitigate negative or neutral seller feedback. How the Return Filter Works Both variations of […]

Apr 14

Your Top 7 Amazon Sales Tax Questions, Answered by TaxJar

By Cory Checketts | Amazon , E-commerce

I was thrilled to appear on Facebook Live with Seller Labs’ Jeff Cohen yesterday to talk about sales tax. Taxes can be a dreaded topic, but the dirty little secret of sales tax is that it really isn’t that difficult once you get started. In case you couldn’t attend, or your mind is reeling from […]

Apr 03

The New Global Blacklist Feature in Feedback Genius Avoids Sending Emails to Opted Out Amazon Shoppers

By Cory Checketts | Amazon , Feedback Genius

Amazon’s recent update to the Buyer-Seller Messaging system allowing shoppers to opt out of unsolicited emails from third-party merchants has left many merchants scrambling for solutions. Global Blacklisting Luckily, the Feedback Genius development team has created a viable solution. Feedback Genius’s new Global Blacklist feature prevents merchants from sending messages to shoppers who end up […]

Mar 15

Top 4 Reasons to Look for Direct Sourcing Alternatives Besides the Canton Fair

By Cory Checketts | China Demystified , E-commerce

The Canton Fair If you are new to selling online and sourcing your goods from Chinese sources, you may not know what the Canton Fair is. The Canton Fair is a trade fair held in the spring and autumn seasons each year. The first trade fair was in the Spring of 1957 in Guangzhou, China. […]

Mar 14

Understanding Keyword Match Types within Amazon Sponsored Products

By Cory Checketts | Amazon , Ignite , Resources

Understanding keyword match types within Amazon Sponsored Products can be difficult. What exactly does Automatic, Broad, Phrase and Exact match type targeting mean? We’ve put together a quick guide to help Sponsored Products users understand what the different match types are and when they should be used. Watch the recording of our Facebook Live event […]

Mar 10

Resonate 2017 – The Only E-commerce Conference Designed for Professional Amazon Sellers

By Cory Checketts | E-commerce , Resonate

Seller Labs is pleased to announce Resonate, the only e-commerce conference designed to meet the complex needs of professional Amazon sellers. Join us May 2-3, 2017 at the Atlanta Tech Village in Atlanta, Georgia. After last year’s tour de force event, we’re upping the ante for Resonate in 2017 with bigger speakers and more in-depth, […]

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