03Oct

A/B Email Testing with Amazon Emoji Now Available in Feedback Genius

Use popular emoji to make your Amazon emails and subject lines more compelling to buyers. You’ve seen emoji everywhere. You’ve probably used them during texting conversations with your friends and family. But have you ever thought about using Amazon emoji in A/B email testing with your Buyer-Seller messages? Well, now you can with the newest […]
02Aug

Amazon Review Checker: How to Help Unhappy Buyers with Their Purchases

Reputation and branding are two of the most important things for Amazon sellers. If you’re not helping to resolve product issues for unsatisfied buyers then your reviews will suffer as a result. Learn how to use an Amazon review checker to remedy buyers’ issues. Less than 100% of people who buy your products on Amazon […]
26Jul

What’s the Deal with Amazon Logistics?

Last updated: July 2019 The Amazon Logistics program can be a good investment for entrepreneurs but a bad deal for Amazon sellers and shoppers. Learn what about the program’s benefits and shortcomings for everyone involved.   Since 2005, Amazon has been delivering products to its customers by way of its own delivery service appropriately named: […]
26Jun

Make Your Brand Stand Out on Amazon with Buyer-Seller Messaging

UPDATE: September 24, 2019: From Amazon: “Enhanced Brand Content is now called A+ Content.” Amazon Buyer-Seller Messaging remains the primary method of communication between buyers and sellers. Use these four tactics to make your brand stand out. With nearly four billion users worldwide, email is still one of the most-used communication forms today. Not only […]
29May

Amazon Prime Seller Tactics: Continue the Momentum After Prime Day

A lot of pressure is put on Amazon Prime sellers to be prepared for Prime Day. But what are you doing to continue the momentum that the summer shopping holiday creates going into Q4? Use these tactics to build brand equity. Amazon Prime Day 2019 will be here in a few weeks. Like any good […]
21May

3 Amazon PPC Management Tactics for Prime Day 2019

Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.