Posts by Caroline Powell

Sell Better on Amazon: Harness the Power of Seller Labs Pro

Getting started with Seller Labs Pro can be intimidating. Most sellers we speak with focus on one of the main centers, leaving the others to become less important to their businesses. Keep in mind that the whole is greater than the sum of its parts. In this case, Seller Labs Pro is so much more than four powerful success centers.

Know Your Numbers: How to Not Drown in Advertising Data

In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.

Understanding Amazon Unavailable Balances

As an Amazon seller, cash flow is hard enough to maintain when you have to wait two weeks (at least) to get payouts from your most recent sales. Add in an unavailable balance, and you have to wait even longer — perhaps losing out on growth opportunities in the process. Fortunately, you don’t have to let an unavailable balance inhibit your growth or cash flow any further. In this guide, we’re going to share everything you need to know about an unavailable balance, including what it is, why you might have one, what to do if you have one, and how to prevent one in the future.

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.

4 Steps for Dealing with Negative Reviews on Amazon

Did you know that it takes upwards of 20 four- or five-star reviews to combat the effects of just one negative review on Amazon? Unfortunately, shoppers are more likely to share an unsatisfactory experience than they are to share a terrific one. While we can’t necessarily change shoppers’ behaviors on the internet, we can change how we address concerns and criticisms in the form of Amazon  negative reviews.

Prime Day 2020 & How You Can Prepare for Anything

Early reports indicated that Amazon’s famous July event is likely to be postponed, possibly until October. Amidst coronavirus concerns, it’s looking increasingly likely that this is the case. We’ve seen extended dates for Prime Day 2020 for sellers to submit both inventory as well as lightning deals. Since Prime Day has such a big impact both on Amazon as well as third-party sellers across the marketplaces, it’s unlikely Prime Day 2020 will be canceled in its entirety. However, without a definitive date for the sale, and with so much uncertainty at this time, how can you stay relevant and current to continue your brand’s success?

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6 New Seller Labs Pro Features You May Have Missed

We’ve been rolling out a ton of new features to Seller Labs Pro that it can be hard to keep track. No matter the size of your business, these features are instrumental in helping you be successful and grow your business on Amazon. Here are six must-use features.

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Managing Data in Changing Economic Times

In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it’s time to pivot or persevere. Is what you’re currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you’re approaching your goals with a SMART mentality. Then, return to the numbers to see if you’re headed in the right direction. Here’s how.

Welcome to the New Seller Labs Communication Center

Your Communication Center, powered by Feedback Genius, now includes Request a Review Automation! Don’t worry, you still have the option to send personalized messages! We believe sellers should have a choice so we created a center where you can pick the option that best meets your needs. No more manually clicking for each and every order within Seller Central.

Navigating the Amazon FBA Coronavirus Shutdown

Due to sudden Amazon FBA prioritization of certain product categories in light of the Coronavirus outbreak, sellers need to adjust to unprecedented times.

9 Amazon Selling Tips to Crush 2020

Amazon continues to be the most dominant marketplace out there. With 150.6 million users as of September 2019, and over 54 million members in Amazon Prime, there are plenty of opportunities to explore if you are a seller. With a few improvements or small changes to your business, it’s easier than ever to capitalize on the Amazon customer base. Here are 9 proven winners.