Product performance is much more than just units sold and sales revenue. Use these three Amazon business metrics to better understand your product performance so you can be confident that your catalog is full of products that don’t just sell but genuinely deliver ROI worthy of your efforts.
Learn how Seller Labs Managed Services developed a multiple part seasonal Amazon advertising strategy to grow ad sales early in the season, and optimize later in the season to reduce ACoS while enjoying the improved organic rank from high sales.
As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
We’ve been covering black-hat tactics for a few weeks now, and the frequent comment we hear is, “Amazon’s just not doing enough to prevent counterfeit products and bad actors.” There is definitely more to be done, but one program you may not have heard about takes direct aim at counterfeit products. First introduced in 2017, […]
If there’s one thing the Windy City can offer me, it’s brief respite from the searing southern heat. But I knew things were about to heat up at IRCE @ RetailX last week. It’s difficult to summarize an event of this size, not least because this year’s event combined 1) the Internet Retailer Conference & Exhibition […]
Update, August 23, 2019: Amazon Brand Registry is no longer required for the Early Reviewer Program. Amazon still recommends it as do we at Seller Labs (If you are eligible for Brand Registry, enroll for the protections and the benefits). However, it is no longer a requirement for the Early Reviewer Program. For more info […]
Since the dawn of trade, there have been cheaters looking to get one over in the deal. And since the dawn of Amazon, cheaters have made it easier, faster, and sadly, more profitable to do so. Smart Amazon sellers are protecting themselves against black-hat tactics. But what if you’re still trying to make sense of […]
Learn how Seller Labs PPC managed services launched an Amazon ad campaign strategy that boosted the company’s monthly Amazon advertising revenue from $12,301 to nearly $200,000, simultaneously decreasing the company’s ACoS by 91% and achieving a final ACoS of just 3.99%.
Day two of Resonate has was a masterclass in connecting with buyers — how to find them, how to talk to them, and how to get them involved in your Amazon brand. There was so much information going around! But if I have to choose an overarching theme, it would be this: We fail at […]