- Patrick Muir
- On September 25, 2015
- 0 Comments
September has been a great month for sales. I’ve already surpassed 1,000 units with just a week left. I’ve had exploding Amazon sales after discovering a repeatable process.
I pivoted from reselling products to only selling my own branded products over the past several months. The reason for the pivot was to achieve a higher profit margin. I had a spike in unit sales in March from reselling a popular brand of Almond Butter. The issue was that my profit margin was between 10 and 20 percent. This strategy made it difficult to make a net profit.
Discovering profitable products with Scope
I pivoted to launching only my own branded items. I used Scope to help me identify products worth selling. The program allowed me to narrow down products by category and price point. It helped me identify what keywords the best-selling products were ranking for, helping me write copy to also rank high in those keywords.
Freight from China to FBA
I used Alibaba.com to contact suppliers and order product. Prior to ordering a large quantity, I ordered a sample to ensure I was getting the quality I was hoping for. I’ve only air freighted product from China. At first, I would mail stuff to my house and then mail it to Amazon FBA. Now I work with each supplier to prepare all of the products in China and then ship them directly to Amazon FBA. This has saved me lots of time.
Getting traction with a new product
After sourcing product, I started a Snagshout campaign to get sales rolling and to get initial product reviews. This process also helped boost my sales rank so I could start getting organic sales. On all my products I also used Sponsored Ads to increase organic Amazon sales.
The benefits from pivoting
Launching my own brand has drastically improved my net profit margins from 10-20 percent to now 25 and 45 percent.
These figures will improve as I lower my shipping costs by using a boat rather than air freight. I’m still struggling with other sellers latching onto my brands and selling knock offs. I’m hoping Seller Labs or another company will start some type of legal service to help me with that. Amazon doesn’t seem to care; it requires a lot of work to kick a seller off of your product page.
I’m happy I’ve discovered a repeatable process to launch successful products on Amazon. My plan is to continue to invest profits into new products and expand my product line.
Start Your Own Snagshout Campaign