- Cory Checketts
- On June 22, 2015
Kevin Vegors is an entrepreneur from Iowa who just sold his online supplement business for a seven-figure amount. Four years ago he started a health supplement company after a stint in corporate America. From there he was able to build a successful business using his prior skills, strategy and help from Feedback Genius. I recently spoke with him on the phone where he gave me details on the selling of his company, what he’s currently doing, and what he has planned next–not to mention his recent two-week vacation in Europe with his wife.
Kevin’s online selling story started like most other people’s I’ve heard: You get tired of making money for other people and you want to take control of your own life. Kevin did just that. He started selling a diet pill supplement that someone recommended to him online. After he decided to sell the supplement, he did research on where he should start selling, and found Amazon.
“So I’m like, I’m going to send some in [to FBA] and try this. I had no idea what I was doing,” he said. “And all of the sudden, in one day, I sold eight of them.”
After realizing he could sell products through Amazon without having a website, he officially formed his company. With his background in search engine optimization from the corporate world, he began researching ways to get his products noticed on Amazon.
Kevin tried a few review services that turned out to be more harmful than helpful.
“With the system I was using, I was only allowed to send two emails to a customer and it was really clunky,” he said.
After discovering Feedback Genius, he developed a review strategy that allowed him to get verified and positive reviews with a single email.
“Feedback Genius allowed attachments and I liked its features; it was more intuitive and there was more freedom,” he said.
After creating a strategy for using Feedback Genius, Kevin’s sales increased by 50 percent, with 30 percent of his customers reordering each month. By using the strategies he had discovered, he launched a new product that went on to be number one in its category within 4 months; it received more than 900 five-star verified reviews.
Before selling his company, it was on track to break all of its previous sales records–and all of the growth was with an unchanged product line.
So how was he able to gain so much traction with reviews and grow revenue in such a short amount of time? Kevin’s approach to soliciting reviews is a little unorthodox. Instead of asking for a review from a first-time customer, he simply sends them information on the product they purchased. He reserves his review solicitation emails for recurring customers only.
“No one is going to order a product twice that sucks,” he said. “The only people I ask for reviews are those with multiple orders.”
When Kevin was researching message automation services, he discovered there was no other system besides Feedback Genius that had triggers allowing him to send emails on second, third, fourth and fifth orders.
“I look at other systems as a big shotgun and Feedback Genius is more sniper-like,” he said. “I don’t want to send the same email to every customer–your system allows me to identify the product and send a certain email.”
The feature Kevin is referring to is the ‘repeat buyers filter’. It is a key feature within Feedback Genius and the filter makes it a serious strategic tool for online merchants who need diverse tactical solutions.
Kevin will be launching his new online venture selling tweezers in July. He’s taken some time off since he sold his supplement company to roll out his new project.
“You can make a lot of money with boring products,” he said. “I want to see if I can repeat it [in reference to his supplement company] using the same tools–Snagshout and Feedback Genius.”
Selling online has afforded Kevin a lifestyle where he can set his own schedule and do the things he really loves. And by using automated systems to help run his business he can spend time with his wife and know everything is doing what it’s supposed to do.
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