Feedback Genius 5-Star Customer: Eric Richards Gives 41% of His Profits to Injured Police Officers Fund
- Cory Checketts
- On April 16, 2015
Eric Richards isn’t your typical Amazon merchant. He donates 41 percent of his profits to the Injured Police Officers Fund to help the family of fallen Las Vegas Metro Police Officer Alyn Beck. Officer Beck and his partner, Igor Soldo, were killed June 8, 2014 at a Cici’s Pizza while on lunch break. Shortly after the incident, Eric’s close friend Ryan, also an officer in Las Vegas and former partner of Beck, reached out to him and others to help Beck’s family financially.
“In July 2014, Ryan sent a group email out saying how he’d love to send Nicole Beck and her kids away on a vacation to help them adjust to life without dad,” Eric said. After that he started the process of selling on Amazon. “I thought maybe I could source a product…and instead of sending 20 or 30 bucks, maybe I could make this big.”
Eric did some research and found a good price point on a product he could sell. He started his merchant store and made his first order of items to sell by way of FBA.
“I was so nervous; I’m going to order a hundred of these!,” Eric said. “I think every new seller goes through that when starting out.”
When Eric first started selling, he was manually sending emails to solicit buyer feedback. He would login to his seller account, go to orders, then he would pull up a certain order, copy a pre-written message, paste it into the email content box, and send it.
After doing his emails manually, Eric started searching for easier ways to get more and better feedback. He researched online and found multiple services guaranteeing reviews in exchange for giving away products and charging hundreds of dollars each time. He eventually learned about Feedback Genius through Facebook groups and YouTube.
“There are so many companies out there that for a certain fee they will guarantee a certain number of reviews,” he said. “But what I found with what Seller Labs is doing–following up with people–you get the reviews.”
Eric has his Feedback Genius account setup to send three different emails when a customer buys his product: The first message is sent right after delivery; the second message is sent five days after delivery telling why he sells these items, and the Beck family’s story; the third, and final message is sent 30 days after delivery explaining how he will be sending a check to the family shortly, and how 41 percent of his profits go to the Fallen Police Officers Fund. And the best part he said is that he gets a message to every customer.
He says getting his emails setup took him about an hour or two, but he attributes the swiftness of his messages’ creation to his profession as an educator and speaker. He is a firm believer in keeping his messages short and sweet.
“Brevity is a key–you gotta keep it nice and brief,” he said. “I buy a lot from Amazon…and I can tell when someone is using [Feedback Genius] the wrong way; it’s always just long, and unformatted.”
He also said another key to successful email communication is getting the right voice to match your company. Do you want to sound like you’re a big corporation, or do you want to sound like a guy selling items as a side gig? Just be mindful to how your customers will respond to the voice you select. Eric said he doesn’t think many of his customers realize his emails are auto-generated. But he attributes his success to adding a little personality.
“I think being personable has helped me,” he said. “I get so many email replies like, ‘Man, this doesn’t happen, what kind of company has the owner contact you?’”
For Eric, Feedback Genius is a “no brainer purchase.” For just 20 dollars a month he gets all of his buyer communications automated with personable messages to customize each customer’s purchasing experience. “I have zero regrets; it’s hands down the best money I’ve ever spent when it comes to selling on Amazon,” he said.
Eric is currently on the first page in his category on Amazon. He is getting about 1 review per every 10 orders. In June he’ll be donating a percentage of his profits to a new charity.
In memory of Las Vegas Metro Police Officer Alyn Beck, Seller Labs respectively made a donation to honor him and the amazing work Eric has been doing for his family. We encourage each of you to do so, too!
Are you a 5-Star Customer with an interesting story about why you do what you do? If so, we want to highlight your story, contact us now. And if you’re ready to automate your feedback, get started today on our system with a 30 day free trial–no credit card required!