- Cory Checketts
- On August 17, 2015
- 0 Comments
As an Amazon merchant, you want consistent conversions and positive reviews: product and seller. Gathering and managing Amazon feedback takes time and effort but the tangible benefits to those who put in the work are: increased sales and improved ranking on Amazon. With Feedback – Five Tips to Perfecting the Best Message, I’ll layout the necessary elements to engage with your customers and improve your feedback rating.
If you’re using a feedback management system or doing it manually, Feedback – Five Tips to Perfecting the Best Message provides you with a beginning strategy for your messages.
Feedback – Five Tips:
Enhance the experience: Remember, shoppers already get order updates from Amazon. Maker sure your messages enhance their buying experience.
Build excitement: Your messages should create anticipation for the product’s arrival. Try to keep the energy going that the customer had when they purchased your product. See how else you can excite customers.
Get personal: Be human. Don’t make yourself sound as big as you really are. People will respond negatively to corporate jargon and pretentiousness. Be real, sincere and add a personal touch.
Provide an avenue for customer service: Add a link to your messages that puts the customer directly in contact with you easily. You can add something like, ”Thank you for purchasing from me, if you have any problems with the product or shipping, please contact me.” From here you can add a hyperlink to the contact me text.
Focus on a single call to action: Write each message with one goal in mind. Whether it’s customer service, feedback solicitation, or simply thanking a customer–have one call to action per message. You want to direct the customer’s selection and not distract them.
Now it’s your turn to implement these tips into your customer messaging strategy. Take time and measure the success of each tip for all of your messages. If you have any questions, please ask them in the comments section below.