Google announced last week that by default, the popular email client will display images by default. We’ve had several customers ask how this affects the message analytics feature in Feedback Genius.
The short answer is that it doesn’t make much of a difference right now. According to arecent analysis Gmail only accounts for 3% of email clients worldwide. With a relatively low market share, we don’t expect this change alone to make much difference in the open rates observed within FeedbackGenius.com. However, when Google rolls the same change into its Android Mail client, which is expected in early 2014, the combined 17% of email clients that load images may demonstrate a noticeable blip for large sellers.
Feedback Genius is only able to accurately record when an email is opened if the buyer displays images within their email client. Since several major mail clients prevent this behavior by default, the open rates as seen within the Analytics tab are always going to be lower than reality. While the Gmail change doesn’t always make a noticeable difference right now, it only helps to improve the overall accuracy.
- Brandon Checketts
- On December 23, 2013
- 0 Comments