- Nicole Freeman
- On January 7, 2016
- 0 Comments
Organizing your messages makes it easier to reference a message you want to edit at a later time. Here are three of the best ways to organize your messages.
- Message Tags: Sort and organize messages using message tags. Tags are essentially folders for your messages. This is a great way to quickly find messages. You can create tags for ASIN/SKUs, marketplaces, seller feedback requests, product reviews, etc. The possibilities are endless. (link to that article) This is a quick and easy way to quickly reference a particular message or message sequence without scrolling through your entire message queue.
- Message Names: Each message you have in Feedback Genius requires a name. The message name is never seen by the customer, and is solely for your own reference.
You can label a message sequence as “1. Message for X” and “2. Message for Y,” etc. If labeling your messages by number or product, or the goal of the message works best for you, do that. Message names are a great way to glance quickly at your message and know what product it is for or what your call to action is for that message.
- Delete unnecessary messages: Is there a message that you created just to target the holiday rush? Whether you created a message and never used it or are retiring an old one, reduce the visual clutter of your message queue by deleting unused messages.
To delete a message, simply change the status to “Inactive” and the message will then be moved to the “Inactive” folder. From this folder, you can click on the trash icon to delete the unnecessary messages. If you are unsure about deleting the message, you can leave it as “Inactive” and it will no longer be in your message queue. With that unnecessary message out of sight out and out of mind, you are further optimizing your account to only show relevant messages and account information.
How many messages do you need to send using Feedback Genius? We get asked this question frequently and our answer usually is, “It’s up to you.” We advise you to consider how many messages are necessary to be sent in order to achieve your goals. We have seen success with people sending 1-2 messages, maybe 3 at the most, per order. If your message sequence is longer than 3 emails, analyze whether or not you are meeting your goals. Keep in mind Amazon sends messages after the order has been confirmed, and another message after the order is shipped. If you are sending messages around the same time, be sure your messages stand out to your customers so don’t get lost in an inbox abyss.
Keep it short, keep it simple. Shoppers, like you, get dozens of emails every day, so get to the point quickly with your messages. For example: are you asking for seller feedback? Direct your customers to leave you seller feedback early on in the message, and get rid of any impersonal or generic copy that is distracting from the message’s goal. If your messages aren’t gaining the traction you’d like, change them by personalizing and trimming down the copy.
Track Your Performance
Feedback Genius is not just an automated messaging system, it also has data driven tools and reports related to your Feedback Genius and Amazon Seller accounts to make sure you are on track with your goals. Understanding your account’s health by regularly checking its performance will help you make informed decisions about what is working and what isn’t.
Reports: In Feedback Genius, you can review your account’s performance every month using Reports. These reports allow you to glance quickly at how many orders, messages sent, feedback received, and the percent of feedback left each month. Feedback Genius also offers a specific Feedback Report that analyzes when seller feedback is left on your account and how many days after delivery it occurred.
Analytics (available on Medium Monthly Plans and above): You can also make use of Message Analytics to gather data about the success of your messages. With Message Analytics you can track data regarding when the message was sent, when it was opened, whether any of the links inside your message were clicked, and when a customer unsubscribed from your message. You can further track this information by turning on “track click-through rates” for each message to see whether customers are following through and clicking on your link variables. All this data can better inform you about the optimization of your messages.
Click here for more information about Message Analytics:
AB Testing (available on Large Monthly Plans and above): If you really want to evaluate the performance of your messages, you can set up A/B Testing. If you notice a message is not producing the results you want, it might be helpful to set up a counterpart message to see which message is more successful. A/B Testing is most successful when two similar messages are created for the same goal, whether that be requesting seller feedback or a product review. After setting up both messages, we recommend checking your Message Analytics to see which message is getting the most traction.
Click here for more information about setting up A/B Testing
These are just a few ways you can optimize your Feedback Genius account for 2016. We want 2016 to be the best year ever for your Amazon business, and we are here to provide you with the tools to do so. If you would more information about optimizing your account, we would love to speak with you! You can always schedule a free, private account review with our Customer Success Agents and we will gladly help you get your account on track for 2016.