The New Global Blacklist Feature in Feedback Genius Avoids Sending Emails to Opted Out Amazon Shoppers

Last updated June 22, 2018

Amazon’s recent update to the Buyer-Seller Messaging system allowing shoppers to opt out of unsolicited emails from third-party merchants has left many merchants scrambling for solutions. 

Global Blacklisting

Luckily, the Feedback Genius development team has created a viable solution. Feedback Genius’s new Global Blacklist feature prevents merchants from sending messages to shoppers who end up on the Global Blacklist (either by email auto-forward or by them opting out of all Feedback Genius messages). Simply put, a merchant cannot manually add shoppers to the Global Blacklist except through the email auto-forwarding method. This new feature works alongside the existing blacklist feature.

An option is still available for merchants to ignore the Global Blacklist using a filter, which can be found in the Advanced Filters section of the message editor. This filter will enable messages to be sent to shoppers who are on the Global Blacklist. Understand, that this filter should only be used for critical messages. Read Amazon’s latest unsolicited email opt out update for more information. The default setting in Feedback Genius is to obey the global blacklist for all messages.

Suggested Reading: Amazon Now Allows Shoppers to Opt Out of Unsolicited Emails

Amazon Opt-Out Emails

Merchants will still need to forward any bounced emails from Amazon to Feedback Genius. This can be accomplished using the Auto Blacklist feature for now. But why would merchants want to do this? Because merchants need to limit the number of bounced emails from Amazon; they want to avoid wasting Feedback Genius messages, and they want to prevent skewed analytics from bounced emails.

Learn How to Forward Bounced Emails

When merchants forward Order IDs from the Amazon bounced emails, Feedback Genius will add the associated buyer to the Global Blacklist. However, an Amazon MWS representative has indicated that Amazon is looking into ways to make information about shoppers who have opted out of receiving seller communication proactively available. Here’s the original message from the Seller Central forum:

I just wanted to give everybody an update on this issue.

No accounts will be suspended for this, as we recognize that there is no way for you to gain access to this information. While the original response was strongly worded, this will be changing in the very near future, and the aspect of suspension will be removed from future messages.

For now, our suggestion is keeping a list of the buyers for whom you receive these notifications, and add them to a blacklist for future communications. We are looking into ways to make this information available so that this workaround doesn’t have to be the primary way of tracking this data.

We thank you all for your patience and bringing this to our attention.

Future Updates to the Global Blacklist

The next version of the Global Blacklist will mine data we’ve collected from individual merchants’ blacklists. In the event that Amazon provides more information about shoppers who have opted out of receiving merchant communications, we will make the relevant updates to ensure Feedback Genius prevents sending messages to those customers.

Cory Checketts

Cory is the content marketing manager at Seller Labs. He has more than five years of experience doing strategic communications and professional writing. When he’s not writing he’s getting dropped off the back of amateur cycling pelotons or yammering incessantly about motorsports.

This Post Has 4 Comments
  1. Cory, thank you for writing about this. It’s an important issue – one that every Amazon Seller needs to understand. I would like to discuss something that actually happened to me as a Seller – resulting in getting essentially ‘broad-sided’ by Amazon! I’ve heard from other Sellers that my experience is indeed increasingly prevalent. It caused my flourishing brand to tumble to one-tenth of its revenue within a week. It was devastating, and product sales have not recovered, many months later. From my experience as a Seller on Amazon, as well as helping many small business owners as an online marketing consultant to SME business owners ( ), I feel that it is critical that every Amazon Seller who wants to be successful (ALL!) hear about this, too:… Amazon is now starting to ‘freeze’ listing titles (and bullet points) after a product has been listed and active for about a year. They change the title and may drop the important keywords you’ve worked hard to optimize. Yes, this happened to my product that was earning five figures monthly. Sales plummeted, followed by rankings. Basically, it tanked the product in the Amazon marketplace. And Amazon refused to allow me to change the listing myself, without their permission – which they refused. So – Do this to avoid a devastating blow by Amazon: Tweak your title early and strategically, until you are happy with the title and its keywords, vis-a-vis your competitors. Because one day – out of the clear blue – they will take control and you will not be able to change it – and you will have to live with it exactly as is! Best wishes to you all.

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