The best way to build a trustworthy reputation on Amazon is through seller feedback and product reviews. These two metrics are used by both shoppers and Amazon to compare the quality of products offered and the service of competing sellers.
Not to be confused with one another, Amazon seller feedback and product reviews serve different purposes in building a brand and a seller’s reputation on Amazon. That’s why when referencing the two, it’s best to include “seller” in front of feedback, and “product” in front of reviews. That way there is a clear definition between the two since feedback and reviews are often incorrectly used interchangeably.
Download the full ebook below and learn why you need both seller feedback and Amazon product reviews to have a successful Amazon marketplace business.