- Nicole Freeman
- On May 19, 2016
- 0 Comments
Some negative reviews can be mean and downright nasty, but others still can be helpful insight on exactly how to make your product better, and help you rise the ranks of Amazon. Your target market is giving you the most valuable feedback you could ask for. We’ll show you how to turn a negative review into a positive business model!
We highly recommend that you read our previous post on How You Should Respond to a Negative Product Review. It goes into better detail one what you should do first when you get a negative review.
What You Should Do First
So your product has received a negative review. Let’s not panic and learn how to use this to your advantage. You should first respond to every negative review. Future customers will look at these reviews and you need to show that you are not negligent to customers’ opinions. Responding to a negative product review is paramount for the integrity of your account.
You should also assess if the negative review is a valid opinion or not? Is it an actual criticism, an opinion, or just someone who is frustrated? Take this into consideration when commenting on the review, and handle it accordingly. Make sure to avoid at all costs being aggressive, confrontational, or condescending.
How You Can Turn A Negative Into A Positive
Now that you’ve mounted a defense for your product and account, you can take a step back and really understand how you can use that review to improve your product.
These reviews are coming straight from who you’re trying to sell to. Their opinions on the product are the most valuable. What they say may go against product testing results, but the buyer’s opinion matters most.
Assess the negative reviews and pinpoint the common denominator. What do they all agree on? Where are they different? Organize and sort your negative reviews to catch a common thread and address it ASAP. Competitors may pick up on these flaws and create an alternative that addresses your product’s flaws.
Speaking of competitors, use these reviews to give you an insight into what customers like and dislike about your competitor’s products. If another competitor has the same or different struggle you can use that to improve your product and outsell the competition.
Try not to start out asking for the review to be removed. Negative reviews interestingly adds to the validity of your product (it was a real experience, even if it was negative). Consumers can be suspicious of 100% positive reviews. It puts a “too good to be true” label on your product.
Future Customers Are Watching
How you react to the negative review, especially publicly, sets you apart from the crowd. Consumers want a seller who listens, responds, and engages their shopping experience. Don’t be afraid of negative reviews. They are an opportunity to grow and improve your product and business now that you know how to use them.
If you want to learn more about dealing with product reviews and seller feedback be sure to download our PDF!