- Caroline Powell
- On May 24, 2016
- 0 Comments
In this information age the shopping experience has changed. Buying now lends itself to online research before the purchase. Do these Yoga pants run true to size? Are they see through at all? Does this blender sound like a fork in a garbage disposal when you use it? Unsurprisingly, Amazon is the go to resource for online product research and buying. We’ll go over here on how to write your own reviews that can help out future customers.
You can write the longest most detailed review, and it still might get removed from Amazon. Quantity does not always mean quality. Amazon says that the ideal length is between 75 and 500 words. They will max you out at 5,000, should you choose to be that verbose. Keep in mind that reviews should exclusively concentrate on the product itself. Amazon offers the opportunity to leave seller feedbackon details such as shipping time, packaging, or seller follow up.
Talk about the product and check for accuracy! Is the color as you expected? Is there any manufacturer’s variation? Does it compare to any other products you’ve tried? Would you purchase it again or recommend it to a friend? Sometimes, it’s very easy to pull specs from the Amazon listing. People don’t want to read that again. That is not helpful for other shoppers trying to decide whether to purchase the product or not.
It’s inevitable that you may have a negative experience with a product. Share it! Critical reviews are sometimes the most valuable to a listing. Did the product break after the first wash? Did the cream give you a rash or over saturate your skin? There’s another shopper out there somewhere in a similar position to you, trying to decide whether to purchase a product. If your review is less than positive, please be sure it’s written in a way that does not diminish the company. For example, if you purchased a water bottle for running, and it started leaking after the first wash, comment on that. A review saying “This is the worst product, don’t buy from this company” isn’t beneficial to your peers. Giving them the fact that the bottle leaked quickly will help them however.
They say that a picture is worth a thousand words. What about a video? There’s a growing trend toward “unveiling videos” in which consumers record themselves opening packages and give their initial reactions. Recently, I was in the market for a cat tree for my two cats at home. The most beneficial reviews to me were those with the animals enjoying the product, showing me that it surely would be too small for my cats. If you’re including pictures or videos, make sure they’re still relevant. The ideal video time is 2-5 minutes, enough time to get your point across, but short enough to keep your audience engaged.
Pay it forward. If you’re looking through reviews on a product, vote on those that helped you toward a decision, or say that a review wasn’t helpful. This helps in the reviewer rankings, and is completely anonymous.
The best recommendation when writing a product review would be to write it like you were talking to your grandmother. Keep it clean, and explain things clearly. Don’t take too long because you might lose her attention.
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