- Lena R. Liberman
- On June 20, 2019
- Amazon Logistics, Amazon Prime, amazon seller news, policy update, prime day
Important Policy Updates and Amazon Seller News
ASINs Violating Amazon Title Guidelines to Be Suppressed from Search
“Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s Product Title Requirements prior to July 15, 2019 to verify that your current titles meet our guidelines.”
Amazon then followed this up a few days later with the following:
Our research shows that ASINs with titles that do not meet Amazon requirements result in a poor customer experience. Your business is important to us, and we want to make sure that both your business and the customer experience are not compromised by products whose titles do not meet Amazon’s product title requirements. Amazon currently requires that titles for non-media products meet the following requirements:
- Titles must not contain promotional keywords and phrases, for example “free shipping”, “100% quality guaranteed”.
- Titles cannot contain non-readable characters, such as HTML characters.
- Title length must not exceed 200 characters.
- Titles must have product identifying information, for example: “hiking boot”, “umbrella”.
To provide a better customer experience, starting July 22 we will begin suppressing ASINs from Amazon Search that violate Amazon’s title guidelines. When an ASIN is suppressed for any of the above reasons, you will be notified through the Manage Your Inventory (MYI) screen in Seller Central, with the specific reason for the ASIN’s suppression. You can fix the product title through the edit title link in MYI. Once the issue is fixed, we will remove the search suppression and the ASIN will appear back on Amazon Search.”
- Opinions on the New ASIN Title Guidelines
- ASINs Violating Amazon Title Guidelines to Be Suppressed from Search (From the Ever-Lively Chats on the Amazon Seller Forums)
- Amazon Cracks Down on Product Titles
Amazon Prime Day
Introducing Prime Exclusive Discounts—Just in Time for Prime Day
“We’re excited to introduce Prime Exclusive Discounts. It’s a new way to reach millions of Prime members on Prime Day—and every other selling day of the year.” Details about Prime Exclusive Discounts:
- The product offer displays a discounted price with the regular price crossed out, plus a savings summary in search results and the product detail page. Example: “You Save: $13.50 (15%) as a Prime Member.”
- On Prime Day, products also display a Prime Day Deals badge. You can create the discounts for Prime Day through July 5, 2019.
- To use Prime Exclusive Discounts, you must be an FBA seller.
- To create a discount, click the Advertising tab in Seller Central and select Prime Exclusive Discounts.
For more information, including eligibility requirements, go to Prime Exclusive Discount.
Amazon Prime Day Info from Seller Labs
- Prime Day Webinar Replay: Prime Day Push Advertising Must-Do’s to Increase Sales on Prime Day
- [Infographic] The Rise of Prime Day
- Reminder that FBA Prime Day inventory is due to Amazon by June 27, 2019.
What Makes an Amazon’s Choice Product? (Private Label, Preferential Treatment, and Why You Should Care)
- “Amazon’s Choice” Does Not Necessarily Mean A Product Is Good
- There’s No Reason to Trust Amazon’s Choice
- Amazon’s Very Bad Choices
- AmazonBasics Products Are Now Best-Sellers in 22 of Amazon’s 51 Categories
Logistics: Amazon’s Continued Push Toward One-Day Shipping . . . At What Costs?
- The Ruthless Reality of Amazon’s One-Day Shipping
- What It’s Really Like to Be an Amazon Flex Delivery Driver as Prime One-Day Shipping Expands
- Amazon Is Adding 15 Boeing 737s to Its Ever-Expanding Fleet of Cargo Airplanes
- Amazon Will Start Sharing Some Delivery Drivers’ Names and Photos with Customers
Amazon Examined, Evaluated, Assessed, Anticipated, Considered, and Opined Over
- As 3rd-Party Sellers Take Over, Amazon’s Own Market Share Loses 10 Points
- Amazon Doesn’t Dominate Online Retail as Much as We Thought
- Does Amazon Really Pay No Taxes? Here’s the Complicated Answer
- This Chart Shows Just How Much Facebook, Google, and Amazon Dominate the Digital Economy
Bricks and Mortar
- I Went to an Amazon Go Store and This Was the Smartest, Creepiest Part (No, It’s Not the Surveillance)
The Competition and Emulation
Amazon Shuts Down Its Version of Instagram
- Amazon Shutters Instagram-Inspired Shopping Feed Amazon Spark
- Amazon Is Shutting Down Its Rival to Instagram Because You’ve Probably Never Even Heard of It
Seller Labs Posts from This Week and Our Upcoming Webinars
- How to Get That First Amazon Product Review for New Product Launches
- Register for Amazon Brand Registry 101: Helping You Protect Your Intellectual Property on Amazon on Thursday, July 11, 2019 @ 2PM EDT (co-presented with Amazon)