- Lena R. Liberman
- On March 6, 2020
Coronavirus, Commerce, China and Beyond
Coronavirus is crazy contagious and has already hit Amazon employees in Europe and the United States:
- Amazon Confirms Two Employees in Italy Have Contracted Coronavirus
- Amazon Employee in Seattle Tests Positive for Coronavirus
The virus, COVID-19, is totally messing with the economy and retail and every aspect of the supply chain:
- What To Do If the Coronavirus Affects Your Amazon Inventory Supply Chain
- Coronavirus Impacts Being Felt Far and Wide in Retail, eCommerce
- The Impact of the Coronavirus on Retail
- What Hand Sanitizer Shortages on Amazon Say About Global Supply
- Amazon’s Third-Party Sellers Stockpile, Seek New Sources as Coronavirus Spreads
Panic surrounding coronavirus has created an opportunity for manufacturers and merchants to make false claims and gouge the buying public:
- Amazon Deleted 1 Million Items for Price Gouging or False Advertising About Coronavirus
- Amazon, Walmart, and Others Battle Price Gouging on Coronavirus-Related Products
- Price Gouging Alert: Amazon Third-Party Sellers Hocking Hand Sanitizer for a Hefty Price
- Coronavirus Price Gougers Can’t Be Stopped by Amazon
- On March 5, 2020, Amazon issued the following: “Important notice regarding price gouging: As you are aware, we are experiencing a global health crisis due to the COVID-19 Coronavirus. With increasing customer demand for critical safety products, we have seen examples of egregious pricing from third party sellers in our store. Price gouging is a clear violation of our policies, unethical, and in some cases, illegal. As a result, we are suspending selling accounts and removing all listings for sellers who engage in price gouging in violation of the Amazon Marketplace Fair Pricing Policy. We encourage you to audit your prices to avoid this problem.”
Fulfillment Wars Accelerate and Intensify
- Amazon’s Move to One-Day Shipping Propels Sales
- Amazon Launches Faster Same-Day Delivery with Mini-Fulfillment Centers
- Who Is Really Winning in the New Fulfillment Game?
Which Brings Us to Amazon Multichannel Fulfillment News
- What is it again? Amazon says, “With MCF, you can sell products on your own site or another eCommerce site, and Amazon will pick, pack, and ship those items from your inventory stored in our fulfillment centers. To learn more, visit Fill orders from other sales channels (Multi-Channel Fulfillment).”
- What’s happening? Effective April 1, 2020: Update to US Amazon Multi-Channel Fulfillment Fees: From Amazon: “We are pleased to announce that we are lowering Multi-Channel Fulfillment (MCF) fees. On April 1, 2020, we will reduce rates for expedited 2-day shipping (up to 30%, depending on size tier), reduce rates for standard shipping, and introduce new size tiers for standard and expedited shipping. For complete details, visit 2020 US Multi-channel Fulfillment fee changes.”
- What else? Multi-Channel Fulfillment (MCF) sellers and their customers can now use a new tracking website to get real-time updates on the location of their shipped packages. Sellers and customers can visit Swiship any time to enter the tracking number provided when the order is shipped and get the latest updates. The site provides tracking information for all MCF orders, regardless of carrier.
Which Leads to Marketplace Wars
- Walmart Plans to Threaten Amazon Prime’s Dominance with New Membership
- 3 Things Walmart+ Can Do to Chip Away at Amazon Prime
- Selling on Amazon vs. eBay: Which is Better For You?
Fakes, Frauds, Counterfeits, and Containing Them on the Amazon Marketplace
- 5-Star Phonies: How Amazon Fake Reviews Impact CX
- Proposed Legislation Makes Marketplaces Liable for Counterfeit Goods
- Shop Safe Act 2020 Cracks Down on Counterfeits on eCommerce Platforms
- Lawmakers Press Amazon, eBay Executives Over Counterfeit Goods
- Shop Safe Act Could Punish Online Retailers For Selling Fakes
Food for Thought
Events, Opportunities, and Innovations for Amazon Sellers and eCommerce Entrepreneurs
- [Webinar] Amazon PPC Spring Cleaning: How to declutter, organize, and freshen up your ad campaigns. Date: Tuesday, March 10, 2020 @ 2:00pm EDT
- 5 Strategies Every Amazon Seller Should Be Following Today
- Use the Amazon Seller App to Request Approval to Sell in Certain Product Categories: “Now, when you search products using the Amazon Seller app, you’ll see which products require approval to sell. If you want to apply to sell one of these products, you can request approval within the app” says Amazon.
- Product Video Engagement Metrics Now in Seller Central: According to Amazon, “You can now see viewership metrics for videos you have uploaded in the Video Management Library. Track your views and engagement data to create content to influence customer purchases.”
Amazon Policy Changes
Changes to the Amazon Launchpad Program Terms. Effective March 20, 2020, changes will be made to the Amazon Launchpad Program Terms.
- Eligibility requirements to apply: sellers who have listed their products on Amazon for fewer than 3 years and have generated less than $5 million in gross merchandise sales.
- The minimum commitment term is now 12 months.
- Added more specifics to info about the marketing assets license. More at Amazon Launchpad Program Terms.
Product launches are key to a product’s success or failure on the Amazon Marketplace. Amazon Launchpad is an interesting vehicle that may suit some brands. But it’s not your only choice and Launchpad isn’t magic that guarantees success. That’s why you need launch strategies that include more than just Amazon Launchpad. Here are some resources:
- Tactics, Tools, and Tips for a Successful Amazon Product Launch Setup
- [Tip Sheet] Get Retail Ready: 7 Must Do’s for Your Next Amazon New Product Launch
- The Next-Level Amazon Product Launch Plan
- [Checklist] Amazon New Product Launch Checklist
- Amazon Product Launches: 5 Lessons Learned (Sometimes the Hard Way)
- [Tip Sheet] 4 Must-Do’s for Creating A Successful Amazon Product Launch
- 6 Steps for Using Amazon PPC for Profitable Product Launches
- Grow Your Catalog: Launching Products on Amazon with Scope
- The Amazon Influencer Program: Leveraging the Power of Social Media
- Are Amazon Posts Right for You and Your Brand?
And, of course, the best way to put it all together is to get a FREE 30-day trial of Seller Labs Pro so you get all the tools you need for product launches, advertising, financials, keywords, and more.