- Lena R. Liberman
- On November 15, 2019
This Week’s Big Story: Nike Breaks Up with Amazon
I don’t usually include so many articles on any single topic, but the Nike-leaves-Amazon story is about so much more than one company parting ways with another. It’s about brands, control, margins, advertising, intellectual property, brand-gating, counterfeits, the state of the marketplace, and so much more. In this story, we have the entire current selling-on-Amazon/being -a-brand-on-Amazon story distilled into one big piece of news with a lot of signals and implications.
- Nike Will No Longer Sell Its Shoes and Apparel on Amazon
- “Brands Don’t Need Amazon.” Nike’s Departure Could Prompt Others to Leave, Analysts Say
- Nike Tried Playing Nice with Amazon. Here’s Why It Didn’t Work.
- Nike Deals Amazon a Prominent Blow, but Not Even That Can Knock Out the E-Commerce Giant
- Nike Pulls Money from Amazon — Only 1.4% of Product Views Came from Sponsored Search
- Nike’s Amazon Departure Highlights Bubbling Brand Tensions
- Bonus resource for some context: We posted Amazon Nike Restrictions and Brand Registry 2.0 way back in June of 2017. At that time, Nike was central to Amazon’s Brand Registry 2.0 creation and rollout.
This Week’s Other Big Story: China: Counterfeits, Bad Actors, a Big Mess for Both Buyers and Sellers, and “a Flea Market of Fakes”
- Amazon’s Heavy Recruitment of Chinese Sellers Puts Consumers at Risk (Behind a paywall, try The Passive Voice’s recap and take here.
- Is Amazon Turning Into a Flea Market for Lousy Chinese Goods?
- How Amazon’s Quest for More, Cheaper Products Has Resulted in a Flea Market of Fakes
- The One Change That Would Drastically Reduce Counterfeiting on Amazon’s U.S. Marketplace
News That Directly Affects Sellers: Amazon Policy Changes and Reminders
- Effective November 15: “For all unreconciled inventory adjustments dated after November 15, 2019, you will be able to file a claim with Amazon immediately versus having to wait 30 days. Learn more about the new simplified inventory reporting.”
- Policy Reminder: Product Packaging and Inserts: “Amazon policies prohibit box inserts and product packaging that direct customers to write a positive review, even if no incentive is offered for the review. Similarly, directing customers to contact you instead of leaving a negative review on Amazon is also prohibited. Please ensure your product packaging and box inserts are compliant with these policies before shipping your products to a fulfillment center or to customers. If you have products that are already in fulfillment centers and are in violation of Amazon’s policies, you can create a removal order to proactively remove your inventory.”
Seller Labs News
- 2019 Holiday Templates Available Now in Feedback Genius
- Finding Flow: Focusing on the Immediate Amazon Holiday Season and Growing in 2020
‘Tis the Season: Amazon Q4 and Holiday News
- Black Friday Just Isn’t What It Used to Be
- UPS Expects 26% Jump in Returns This Peak Season
- 3 Ways Amazon Sellers Can Use Quantify Inventory & Financials Tools to Prep for Black Friday Success
- Last-Minute Tips for Amazon Sellers Looking to Boost Black Friday & Cyber Monday Sales
- Amazon Up Against Declining Social Sentiment This Holiday
Amazon Facts and Stats
- Amazon Brand Worth More Than a Third of a Trillion Dollars
- Amazon Business Dominates the B2B Marketplace Landscape
Opinions About Amazon
Shipping and Delivery
- Amazon Bars Use of USPS Delivery Service For Some Seller-Fulfilled Goods (Anyone else think this crosses a line?)
- Amazon Gains Unfair Edge by Making Sellers Use Its Shipping, Complaint Says
Antitrust and Accusations Against Amazon
- Amazon Is Accused of Forcing Up Prices in Antitrust Complaint
- Amazon Merchant Lays Out Antitrust Case in Letter to Congress
Amazon and the Environment
- Those Amazon Returns? They’re Killing the Environment.
- Is the Environment Amazon’s Achilles Heel or Opportunity?
eCommerce Bits of Interest
- What’s New with Google Shopping? (Jeff Cohen, CRO at Seller Labs, speaks with John Kennard, Strategic Partnerships at Google)
- Where Is the New China?
- Alibaba’s Singles’ Day Sales Top $38 Billion
- Amazon Will Launch New Grocery Store as Alternative to Whole Foods