- Lena R. Liberman
- On November 16, 2018
- 0 Comments
- Amazon, amazon seller news, brand gating, brand registry, counterfeits/fakes, news
This week’s ICYMI should in theory be dominated by Amazon HQ2 and HQ3. Location selection for those certainly was big news. But I think there’s something far bigger and deeper and more important this week.
Instead, the week’s key theme, for me at least, is that of brands and brand control and brand protection on Amazon (and by extension, private label, counterfeits, resale, and listing hijacking). We’ve covered these things plenty of times, but something changed this week, and that change has to do with magnitude and power: Amazon, Apple, and Nike are all trying to navigate and negotiate how to do business on the Amazon Marketplace, which can be a very-strange ecosystem.
Strange how? Well, many sellers feel as if they have been, at one time or another, unjustly suspended for the most-minor of infractions (not for me to decide the merit of each case), while huge counterfeiting outfits and review-manipulation farms seem to go unchecked and to even thrive on Amazon.
So this week, we’ll do a news roundup, but let’s start on that theme of brands on Amazon and Amazon’s relationship to/with brands (including an increasing number of its own).
Brands-on-the-Brain News Batch #1: A Frenemy Story with a Sort of Happy (for Now) Ending — for Amazon and Apple, That Is
- Amazon Strikes Deal with Apple to Sell New iPhones and iPads
- Amazon Is Kicking All Unauthorized Apple Refurbishers Off Amazon Marketplace
- The Wild West of Apple Products on Amazon is Dead
- What Amazon and Apple’s Deal Means for Third-Party Sellers
Brands-on-the-Brain News Batch #2: Ownership, Guardianship, and Protection
- Resellers on Amazon Can Damage a Brand (Not news exactly, but worth a read.)
- Why You’re Seeing Less Nike for Sale on Amazon
- Hold up. There’re history here; recall that Nike was at the heart of Amazon’s Brand Registry 2.0. (Check out the aptly titled “Amazon Nike Restrictions and Brand Registry 2.0.”) This is serious business. We always advocate that brand owners participate in Amazon’s Brand Registry 2.0. That’s not changing. But reading how even Nike struggles for brand integrity on Amazon? It does give one pause about how effective any sort of brand protection can be.
Brands-on-the-Brain News Batch #3: Private Label
- Everything on Amazon Is Amazon! (And “Everything is Everything” to Lauryn Hill — Happy 20th b-day to the classic that is The Miseducation of Lauryn Hill.)
- So if we’re talking about big players like Apple and Nike and how they sell their wares ON Amazon, let’s talk about the biggest player in the mix: Amazon itself. Amazon’s increasing foray into private label makes it a competitor for anyone and everyone selling something that Amazon now makes or sells as one of its own brands. And when Amazon already controls the search and display of products, and it now has massive manufacturing power (and volume and price-undercutting power), how do those brands compete with Amazon on Amazon’s playing field abiding by Amazon’s rules? I think that is the riddle into which we have entered. In terms of what sellers CAN control, a good place to start building, growing, and protecting your brand on Amazon is with Seller Labs tools and management services.
And Now to the Rest of this Week’s Amazon-Related News . . .
HQ2 and HQ3 (As Promised)
- Amazon Selects New York City and Northern Virginia for New Headquarters
- How Amazon Landed Up to $2 Billion in Subsidies for Its New Headquarters
- Dominating Retail? Yes. Reviving a City? No Thanks.
- Here Are the Most-Outrageous Incentives Cities Offered Amazon in Their HQ2 Bids
- Why Amazon Chose the Wrong Locations for Its HQ2
- There’s a Reason So Many Amazon Searches Show You Sponsored Ads
- Retail Marketers Plan to Shift More Ad Spend to Amazon
Alexa and Echo Devices
- Police Think Alexa May Have Witnessed a New Hampshire Double Homicide. Now They Want Amazon to Turn Her Over.
Fulfillment, Packing, Shipping, Delivery, and General Logistics
Seller Labs News and Seller Labs in the News
- Seller Labs Claims the #51 Spot on Deloitte Fast 500 (And we’re honored and thankful to our clients for getting us there.)
- From all of us here at Seller Labs, we wish you a Happy Thanksgiving and a profitable Black Friday, Cyber Monday, and beyond. Our offices will be closed on Thursday, November 22 and Friday, November 23.
- As the holidays are here, we invite you to join us as we work hard to make sure that no child goes without a holiday gift this year. Find out about our annual Seller Labs Cares Toys for Tots campaign and how you can get involved (We’ll even help you with your tax deduction when you donate!)