- Cory Checketts
- On October 19, 2015
- 1 Comments
Amazon is continuing its quest of purging illegitimate reviews and reviewers from its system. The latest action the e-commerce giant has taken is against more than 1,000 Fiverr.com accounts purporting to write 5-star reviews for sellers’ products. The suit filed stated that “most of the defendants offer positive or 5-star reviews.” And “many encourage the Amazon seller to create the text for their own reviews.”
The company’s Prohibited Seller Activities and Actions clearly states: “Any attempt to manipulate ratings, feedback, or reviews is prohibited.”
This news is part of an ongoing chain of events Amazon is taking to improve shoppers’ experience on the site. We’ve been reporting on the news as it has happened this year. And we don’t expect this event to be the last one.
Amazon Review Scheme Shakedown, April 14, 2015
Optimize Your Titles Before Amazon Suppresses Them, June 17, 2015
Predicting the Death of the Super URL, June 24, 2015
Amazon Policy Update—What You Need to Know, August 26, 2015
Amazon Super URLs Exposed, September 2, 2015
Amazon Policy Update—The Sequel, September 29, 2015
Amazon spokeswoman, Julie Law, comment on how the company is cleaning up fraudulent reviews by using, “A number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines.” She continued by saying, “We terminate accounts that abuse the system and we take legal action.”
The company uses a Machine Learning System to gather information from product reviews and rank them based on how useful and relevant they are to shoppers. This means it has taken existing reviews—those that have been approved, and those that haven’t—into its new algorithm and have “trained” it to recognize reviews that will ultimately be the most relevant to customers. It will be able to approve, rank, and surface reviews quicker than waiting for hundreds of users to click the vote button.
The company is continually improving its search algorithm to meet the demands of its shoppers, and to weed out fraudulent reviews. Google has been doing these same sort of updates on its search algorithm for years—so it’s no surprise that Amazon is going through similar growing pains with its own search engine.
3 Things You Can Do
Question any service that is providing you a service and:
a. Charging for reviews
b. Guaranteeing you reviews
c. Or ensuring your only get positive reviews
Educate yourself on what’s permitted by Amazon.
Learn how to get your products noticed the correct way. We offer many educational resources at no cost to you.
Improve your brand’s presence on the world’s largest product search engine!