- Cory Checketts
- On November 4, 2015
- 0 Comments
On October 19 Amazon published a notification within Seller Central about an upcoming update to the Seller Rating feature. Here’s what it said:
Based on seller feedback, Amazon will remove the Seller Rating feature from all Seller Central accounts on November 2, 2015. After this change is made, you can continue to view your seller performance metrics – such as Order Defect Rate, Cancellation Rate, and Late Shipment Rate – on the Performance Summary and Account Health tabs in your seller account. To learn more about seller performance metrics, search “Seller Performance Measurements” in seller help.
As we all know, Amazon is infamous for springing updates and changes unannounced on shoppers and sellers. For example, the ambiguous update it made about the Terms of Service this summer created ripples in the selling community. But on the other hand, it has also been clear about notifying sellers on changes that will affect their listings, such as the 200 character limit on titles in June, which took effect on July 15. As to be expected, there is usually a mountain of speculation as to what Amazon really means when it makes an announcement like this.
Understanding the term ‘Seller Rating’
We’ve had some customers contact us asking how this impacts their ‘Seller Feedback’ score. Understand that Amazon uses the two terms differently. Seller Rating is not the same as Seller Feedback. Let me explain.
- Seller Feedback: This is a way for a buyer to rate a seller based on a 1- to a 5-star system—5 stars being the best possible score. Buyers are able to leave feedback ratings and are shown on the site. Feedback from a buyer to seller is the only one that is displayed in the feedback calculation. See Amazon’s definition.
- Seller Rating: This metric is a measurement of the customer experience a seller provides. Each order contributes to the overall rating. This metric was intended to display improvements to help you as a seller delight customers based on timely shipping, canceled orders, chargebacks, A-to-Z claims and/or negative feedback. The score is rated on a 0 to 100 scale with 100/100 being the best possible score, and 0/100 being the worst possible score. The score is based on the number of orders completed in the past 365 days. See Amazon’s definition.
Seller Feedback is just one of the data points that calculates into the Seller Rating score. There is no indication that Amazon will be removing the Seller Feedback function anytime soon.
Start improving your Amazon Seller Feedback today with a free Feedback Genius 30-day trial!
Try Feedback Genius