- Cory Checketts
- On October 10, 2018
View your Feedback Genius emails’ performance at a glance with the individual message open rates. Visualize your product review request with an image of five blank stars.
Just in time for the busy Q4 2018 holiday shopping season, Feedback Genius has released two updates to help Amazon sellers optimize their Buyer-Seller communication, and get more product reviews.
The goals behind these two updates are, first, to give sellers a quick overview at how well each of their messages is performing; second, to improve the effectiveness of their product review request emails by making them more visual while staying 100% compliant with Amazon’s Terms of Service.
Individual Message Open Rates
Amazon sellers no longer have to click on an individual message to see its open rate percentage via the analytics option. Instead, a seller can get a quick glance at how well their messages have performed over the past 30 days from the Messages table. But if a seller wants more detailed information like the number of messages sent and open, they can click the three dots on the far right to see more.
What’s an acceptable open rate percentage?
We get this question a lot. And unfortunately, we can’t give a set-in-stone number, similar to ACoS in advertising, because performance metrics vary from seller to seller. But you should get an open rate of at least 8%.
If you notice that your open rate is alarmingly low, there are several things you can do. The easiest and most effective place to start is with the subject line. That’s because a buyer will at least see the subject in their inbox, regardless of them opening the email or not.
And if you’re not sure whether one email subject line works better than another, you can A/B test two subject lines for a period of time to get definitive data as to which one is more effective.
Five Stars Linking to Amazon Product Review Page
Our second update is designed to go beyond email open rates and to improve product review rates. Sellers can use the Feedback Genius variable [[stars-review-link]] within their email copy to automatically display five empty (or white) stars.
Sellers might be reminded of the five-star review variable, and they wouldn’t be wrong. This variable was designed to give buyers a visual cue to leave a review. The main difference between this variable and the previous one is that we don’t make any suggestions for how many stars a buyer should leave. This is because Feedback Genius is dedicated to providing sellers with the most compliant Amazon TOS tool available.
Getting More Product Reviews
First and foremost, remember that the reason you want product reviews is that you want to build your brand. In your emails, you should be telling your story, building your brand, and enhancing your reputation.
When you start doing the simple things right, you’ll be rewarded with repeat customers. The best way to get honest product reviews is to ask your repeat buyers to share their opinion with others just like themselves. This means that you should never send a repeat buyer the same message you sent the last time they bought from you.
Keeping your emails unique will keep your buyers engaged with you, your brand and your product. Repeat messages with the same content will entice your buyers to unsubscribe.
If you think about messaging as a way to build your brand in addition to getting Amazon feedback and reviews, Feedback Genius emails become a platform for you to showcase your brand identity and your creativity and capabilities.
The best way to get started is by using the different templates available to Feedback Genius users. Then you can start to test how they perform against one another. And most importantly, don’t set your messages and forget them. You’ll want to make updates to them alongside your product updates. If a message hasn’t been updated in over a year then it’s time to make some adjustments.
Don’t take our word for it. We made these updates for your benefit! Log in to Feedback Genius now to see how well your messages are doing and to start using the five blank stars variable for your product review request emails.
And if you’re not currently using Feedback Genius, click the button below to start your free 30-day trial of the product. You’ll have full access to all of the features mentioned in this article as well as the many others.
If you’re looking to take your brand and reputation on Amazon to the next level then you need automated Buyer-Seller messaging!
Save time, build your brand and improve your reputation with Feedback Genius. Try it now for free for 30 days!