- Cory Checketts
- On June 17, 2015
- 0 Comments
After months of speculation, Amazon has finally made it clear that all new titles 200 characters or more will be suppressed from search results starting July 15. An email was sent yesterday, June 16, 2015, proclaiming the new standard for product titles. Current titles with 200 characters or more will still be listed in searches but “The titles may be shortened by Amazon to meet this criterion,” Amazon said in the email. We’re assuming this applies to titles in every category but aren’t 100 percent sure. We do know Amazon has suggested 50- to 100-character titles in the past for its various categories. But it’s safe to say long titles overall are bad for business.
This news isn’t surprising–more like a sigh of relief–to everyone who uses the site. As we all know, Amazon is aimed at creating the ultimate shopping experience for its customers, and this is just another step in that direction. Besides, who likes searching through keyword-stuffed listings? We sure don’t.
We posted about this very topic November 12, 2014, in an entry entitled Long Titles May Cause Your Amazon Listings to Be Inactive and Blocked. In this post, we talked about how we had received various complaints about merchants who had suspected a blocking due to their title lengths. This news now confirms what we’ve believed all along.
Amazon’s email gave solutions on how to fix listings with 200 characters or more in the titles:
From Amazon’s email:
2. Click on Suppressed ASINs, then filter according to title
3. Shorten the ASIN title to less than 200 characters and save changes
2. Download the Listing Quality and Suppressed Listing Report, and filter the listings according to Product Name
3. Re-submit the ASINs with a product name length of less than 200 characters through an inventory template
Optimizing your titles is one of the key components you can control to improve your products’ position in Amazon search results. Find out what other elements you can control by reading our white paper.