- Brandon Checketts
- On August 27, 2015
- 0 Comments
What is the feature?
Order Events allow you to send messages at different times in the customer’s transaction.
What would I use this feature for?
Using Order Events, you can target your Amazon messages to send at different times of the transaction and delivery process. You can precisely plan the intervals in which you reach out to your customers. This allows you to create a sequence of messages for optimized support, product review requests, and/or seller feedback requests.
How do I access and use it?
You can find all of your available Order Events, from the When tab of each of your message templates.
You have four order events to choose from. Here is a description of each in chronological order:
1. Confirmed: The order has been placed and payment has been received (order has been made official).
2. Shipped:The order has left the warehouse and is on its way to a local distribution office where it will then deliver the order to the customer
3. Marked Out for Delivery: The mail piece receives the physical scan ‘arrival at unit” at the mailing facility which will deliver the mail piece (the order is about to reach the customer)
4. Delivered: The order has been delivered and is in the customer’s possession
Additionally, Feedback Genius allows you to further customize your message sequences by asking when the message should send in relation to the Order Events. The choices range from “Immediately” to “10 weeks after” the order event of your choice. This means no more sending messages that say, “You should have received (your package) by now,” only to find out it was never delivered. Instead, make the order event read “7 days after Delivery” and confidently ask “What do you think of your order after a week?”.
Take Note: To begin, your account will include two sample Feedback Genius templates. One is set to “ASAP after Out for Delivery” and the other is set to “4 days after Delivery”. The “Out for delivery” email is typically confused with the order event of “Shipped”. A common misconception is that templates set to “Out for Delivery” will send after shipment, but this is not the case. “Out for Delivery” happens essentially on day of delivery, when the customer’s order is about to arrive.
As with all Feedback Genius features, please feel free to contact our customer support team at firstname.lastname@example.org if you have additional questions or concerns. Thank you!