- Brandon Checketts
- On June 24, 2015
- 0 Comments
We discovered the principles behind what has come to be known as a “Super URL” over a year ago and first posted about it via our YouTube explanation. In the year since, we have had a lot of users sign up for and use SearchRank – the first tool that built these special Amazon URLs (in addition to other things). We’ve also seen other products start up that mimic the technology as well.
The special URL structure essentially “tricks” Amazon’s system into thinking that a visitor who comes to Amazon through this special link had previously searched for a keyword using Amazon search. If the visitor then completes a purchase, that purchase gets fed into Amazon’s search algorithm and considers the product more important for the keyword that was specified, and the product begins ranking better for that keyword in Amazon search results.
As the popularity of this trick has grown, we believe that Amazon has caught on to its usage and is likely taking steps to prevent it. This would be easy enough for them to do by simply tracking some session state between the search results page and the detail page where the product is purchased.
I expect that in the next few months, it will become a high enough priority for Amazon to throw some engineers at closing the loophole and the sale will no longer be treated in a way that gives such a significant boost to Amazon’s search algorithm.