- Cory Checketts
- On July 11, 2016
- 0 Comments
What is Prime Day?
The success of Black Friday and Cyber Monday inspired Amazon to try and get a summer lift in sales by having a big blow out discount event. For those new to the game, Amazon Prime Day is a 24-hour period lightning deals blitz. This year’s Prime Day will start July 12 at midnight. To make sure you get the most out of this year’s event we put together this guide to get you started!
How Can I Participate?
Unsurprisingly the best way to get in on the deals is with an Amazon Prime account. Amazon Prime cost $99 for a year ($10.99 per month). It comes with free shipping on Prime items and a huge list of other benefits listed here.
If you do not have a Prime membership and aren’t interested in one, you can get a free trial for this month. Follow the instructions here so that you, too, can get in on the Prime Day deals!
If you’re a student, you can get a 6-month free trial and other specific benefits listed here!
What Happened Last Year?
You may have caught the unflattering #PrimeDayFail hashtag from last year’s Prime Day. The main problem with last year was that all the best deals were for only Amazon owned items like Kindles, Fires, and Echos. The event brought a lot of sales for Amazon but at the cost of disappointing many shoppers.
If you’d like to read how we dealt with the disappointment last year check out our article on beating the Prime Day Blues.
What’s Different This Year?
Amazon has promised a much more robust inventory and an easier to navigate category listing. Ideally, this means many more deals, and easier ways to find them.
We’d advise keeping an eye out for TVs and toys. Amazon said in a recent press release it claims that, “The deal inventory of TVs in the U.S. will be nearly 2x than Black Friday and Cyber Monday combined.” That’s a bold claim, but if they make good on it, you can make out like a bandit with the perfect TV. In the same press release they promise toy deals to be happening “nearly all of Prime Day.”
We’ll also hopefully see an increase in product diversity. Amazon promised in the same press release that, “Twice as many small business sellers around the world are participating in Prime Day this year.” If they can back that up there should be more great deals than just Amazon stock alone.
Make sure to check back every hour or so for new deals. Being among the first shoppers on new deals is the best way to ensure you get the products you want! You can also set up deal notifications through Amazon by following this guide here.
Owners of Amazon Echo, Echo Dot, or Amazon Tap need to keep an eye out for special deals. Amazon showed last year that they put the best discounts on their own products, and are already hinting about those three specifically again.
If you have any questions hit the comment section, or chat with us on our Twitter or Facebook page!
Good luck shoppers and sellers!