- Patrick Muir
- On July 27, 2015
- 0 Comments
In the past few weeks I’ve noticed when my FBA inventory levels are high, my organic search rank improves.
This is only a hypothesis and I can’t confirm FBA inventory levels matter in the Amazon search rank algorithm. But this is the experience I’ve had with two of my bestselling products. For months I’ve been pushing a 6-pack of 100% Handmade Soap Molds. I spent hundreds of dollars on Amazon sponsored products but I have never ranked on the first page.
But things changed about three weeks ago when I sent in more than 200 units to FBA. Less than a day later I ranked on page one and on the upper half with these important keywords: “Soap Mold” and “Soap Molds”.
On my silicone suction lids listing, I ranked on page one within a week of launching the product. I took a chance and loaded 500 units into FBA from the very beginning. I don’t know if my FBA inventory levels played a role, but I do believe this is the case. I currently am the number two overall listing if you search for the keyword “silicone suction lids”.
It makes sense why Amazon would rank products with high inventory levels above those with low inventory levels since they don’t want stock outs. The worst thing for Amazon is that a customer finds a product they want but can’t purchase it because it’s out of stock.
See my other posts from the $25k Challenge.
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