- Lena R. Liberman
- On August 8, 2018
- Amazon, branding, fbg, feedback genius, Product Review, product reviews, trade show
Seller Labs CMO Jeff Cohen takes a break from IRCE 2018 to chat with JJ Ramberg, host of MSNBC’s “Your Business.”
Watch here as Jeff discusses selling on Amazon.
As is always the case, Jeff has some great advice for those considering selling on Amazon and for those already doing so. Topics discussed in this interview include:
- Why brands must sell both on their own websites and on Amazon (No, it’s not cannibalizing your own sales!)
- How selling on Amazon offers shoppers opportunities that go beyond what’s available on your website — and how brands can use these opportunities to their advantage.
- And the biggie . . . How to create a complete brand-connection shopping experience where buyers want to leave you positive reviews — and do! (Save time and ensure Amazon compliance with Feedback Genius, the standard bearer for getting more high-quality reviews and enhancing your brand’s reputation.)
Key Takeaway from Jeff: “If you don’t put your product on Amazon, there’s a good chance somebody else will.” That said, get it on Amazon so you can own it and control it!
If you missed IRCE this year, you can still catch Jeff and members of the Seller Labs Team at upcoming trade shows and conferences. Get our full schedule (complete with discount codes for admission) here.