- Caroline Powell
- On August 25, 2015
- 0 Comments
I frequently get asked if continuing Snagshout merchants should use an existing campaign or create a new one each time they re-list a product with an Amazon promotion on the site. In this post I’ll show the advantages to each approach and troubleshooting potential issues within each approach.
Reusing a Previous Campaign
Merchants are welcome to keep all promotions for an ASIN (or ASINs) within the same campaign. For example, you can use a campaign from January to relist your product in November–no questions asked.
Track all Snagshout sales, reviews and snags for a product. You can see how much traffic you have and have received since you started using our platform. Instead of operating off of a different campaign and doing the math for snags and reviews, it’s all in one place.
Keep your dashboard clean. Instead of creating a new campaign every time you post a deal, and having it clog up your merchant dashboard, you can operate from one campaign per product/product family to keep things organized.
Old promo codes. Be sure to remove any old codes that may have expired or became invalid.Adding more codes will not overwrite existing codes. If shoppers receive dysfunctional codes, it can affect your overall success.
Incorrect start date. New Amazon promotions have a four-hour delay. Be sure you adjust the start date and time to match the new promotion. Shoppers can get frustrated if they receive this message: “The promotion you applied is for an offer that has not yet begun.”
Creating a New Campaign
Sometimes it’s easier for merchants to create a new campaign so it lines up directly with an Amazon promotion. This option keeps things simple and clear.
Clearly define promotions with Snagshout campaigns. Creating a campaign is easier for some when the Amazon promotion corresponds directly with it. Snagshout and Amazon operate under Pacific time (GMT-7:00), so having promotions start and end at the same time is uncomplicated and straightforward.
Track success at different price points. You may change your promotion with each new campaign. Perhaps a $3 promotion over a weekend did much better than a $1.99 promotion during the week. Keeping things separate can help you visualize what has been successful for you.
Create multiple campaigns at a time. Some merchants will use separate campaigns to run different promotions over a couple of weeks. For example, you can create four campaigns throughout the next month, all with different discount amounts. And with Amazon and Snagshout, you can create promotions far in advance so you don’t need to worry about them when they become live.
Early end date/time. Keep in mind that shoppers still need time to go to Amazon and purchase your product. I suggest allowing your Amazon promotion to continue 24 hours longer than your campaign. This will give last-second snaggers enough time to purchase your product with the promo code.
Approval time. Please allow an appropriate time frame for campaign approval. Our office hours are Monday through Friday, 9 a.m. to 5 p.m. EDT. We generally check and approve campaigns five to six times a day, so please allow sufficient approval time for your campaign.
And as always, remember no two companies are alike. Perhaps the sweet spot for you will be a mix of new and continuing campaigns. Whereas another company may find more success in always starting a new campaign. We can make recommendations based on what we see and conversations we have with different merchants; you need to build a strategy based on what is going to work best for your company.
If you have any questions about the implementation of either of these strategies, please firstname.lastname@example.org with details and we’ll get back to you as soon as we can.