- Caroline Powell
- On August 12, 2015
- 0 Comments
[page_section template=’1′ position=’default’]The information in this post regarding product reviews is no longer valid after Amazon’s October 3rd, 2016 policy update. Snagshout has since gone through changes in compliance with the policy.[/page_section]
Snagshout wasn’t designed to just launch products, it can be used in a variety of ways to achieve short-term and long-term sales goals. In this post, I’ll talk about two strategies to help you maximize the platform’s potential for your business.
Before you read any further, please understand that any Amazon sales strategy mentioned in this piece is merely a suggestion from experiments we’ve conducted from using the platform. We work with more than 1,200 merchants, and no two companies are alike.
Short-Term Sales Strategy
Many merchants will use the platform to supercharge a product launch; it gives a product traction with sales and reviews on Amazon. Through increased reviews and conversions, Snagshout can take a relatively unknown product from the bottom of search toward the top of it’s category in Amazon’s rankings.
A short-term surge helps a product’s ranking in the long run but it’s not going to be sustainable unless you are constantly running promotions.
Shoppers are now doing more product research on Amazon than Google. They’ll look at product reviews to see how one brand compares to another. Getting initial product reviews establishes a feedback foundation and helps future shoppers compare your product versus the competition’s.
Sales velocity is important when it comes to ranking but past sales also contribute in how Amazon views a listing. Getting early sales velocity and traction pays big dividends into the longevity of your product’s ranking.
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Long-Term Sales Strategy
Not only is the platform great for short-term sales velocity, but it can also be used to reach long-term goals. We touched on this strategy briefly in our post about daily limits, but the platform is an exemplary method to supplement your organic sales, see how Patrick from the $25K Challenge has been using Snagshout.
For example, if you’re averaging 10 sales a day on a product but your competition is averaging 15, you’ll never outrank them. But if you use the platform for an extended period of time to increase sales velocity to 16 or more a day, you’ll be getting the 10 sales, plus 6 more, and start outranking your competition. A strategy like this can be done by limiting the amount of products available per day on Snagshout and extending their availability over weeks or months.
Some merchants also use the platform to liquidate inventory. As you know, Amazon will charge a fee if you have inventory in their warehouses for too long. If you aren’t planning on shipping inventory back to your own personal warehouse, then using the platform would be a good way to decrement the remaining stock and remove any chance of additional fees–not to mention the potential conversions and reviews!
No matter how you choose to use Snagshout, the conversions and reviews you get are real, and that’s what is going to get you noticed on Amazon. Have a goal and a plan before creating a campaign on the platform and you’ll start to get your desired results.