- Seller Labs
- On May 7, 2019
Develop a mindset for success. Focus on fulfillment rather than on the myth of having it all by investing in the things that you value. And that has to include you.
Yesterday I walked with giants. Well, not in the physical sense, but I did spend the day with what you could call some giantesses of the Amazon business world. I attended the Resonate Women’s Mastermind day of sessions and workshops, and I was in the company of some of the most elite Amazon sellers.
The women surrounding me at Resonate were in the top 1.7% of female Amazon business owners in the U.S. and million-dollar-plus Amazon sellers.
What an incredible group to mingle with! And even better, the entirety of the day spoke to something realized by astute business leaders of all sexes, gender identities, experience levels, and industries: namely that the idea of having it all is a myth that can only disappoint us. Instead of chasing that impossible notion, choose to invest in yourself and in what you care about. Don’t sweat the small stuff, and leave behind what others tell you that you should be pursuing if it’s not aligned with what you want to be pursuing. Invest in yourself and what YOU care about.
This was packaged up in a powerful three hours of sessions, followed by roundtable discussion groups. Ever present was a healthy dose of humor (okay, and maybe also some salty language). I even saw someone laugh so hard that she was crying. The event was intense, candid, and full of great ideas from some of the best Amazon business owners out there (male or female).
The Resonate Women’s Mastermind event was powerful. I want to share some key takeaways so that you can improve your Amazon business and yourself.
1. The bigger your life gets, the more the idea of balance becomes a ‘myth,’ so stop buying into it.
The pursuit of this idea of balance, of basically having it all (the successful business, the perfect family, the spotless house, the model’s body, the dog that never pukes on the carpet) is not realistic. For some people, especially for women business leaders, believing that such an ideal is attainable, and chasing it only never to catch it, creates feelings of shame and guilt and of never being quite good enough. The myth is not only a myth, but believing in it is costly. It prevents us from celebrating small and big wins because we focus instead on what we didn’t get done or achieve. Don’t lose sight of all that you did do (and do well)!
So here’s some advice from Robyn Johnson, seven-figure seller, business coach, and founder of Best from the Nest: Stop it, drop it, and say no.
Robyn’s strategy? Cut the things in your life that can be cut, outsource some of your efforts, and pay people who can do things well for you (whether at home or by hiring experts to run your Amazon PPC campaigns) so that you can focus on the things you do best. Thank you, Robyn, for giving us permission to not try to do it all in our pursuit of having it all!
Want more advice from Robyn? Check out Seller Labs Live: Preparing Your Amazon Business for Q4 with Robyn Johnson.
2. Invest in the emotional health of your team — and yourself.
Emotions are natural responses to events that occur in your life, but there’s a lot you can do to cultivate channeling these emotions in healthy ways. Use your emotional side to create a safe, judgment-free workplace where your team — and you — can share ideas without fear. Build a culture of joy and of gratitude and avoid creating a fearful working environment. Fostering this allows everyone to step up and be their best selves.
And beyond creating that culture, invest in upskilling — yourself included. As you advocate and upskill your team (they’ll be more productive and happier), find a mentor who can do the same for you so that you can evolve your skills and your leadership traits.
If you’re worried about investing in upskilling an employee only for that employee to leave, consider what happens when an employee remains stagnant and stays. Take the chance on growing your people and yourself.
3. Build up your failure immunity so you can survive and thrive in the future.
It took me becoming a parent to discover that building up immunity doesn’t mean not getting sick, it means surviving the illness. Failure is a part of success, just as illness is a part of health. It’s about going through it and coming out stronger. Even Jeff Bezos, in his most recent shareholder letter, has alluded to a future that he knows will include (multi-million dollar) failure.
Accept that failure is unavoidable and no one is immune to it. Mitigate it by learning how to process failure for the least amount of damage and the most life lessons. Fail fast and fail cheap. Learn from your failure, grow from it, and most important: move on from it.
And don’t be afraid of failure. Being failure-averse makes you risk-averse, and you’re going to need to take a fair amount of risk if you want to play in the big leagues with the likes of these ladies!
This post is part of the “Dispatches from Resonate 2019” series by Seller Labs VP of Marketing, Molly Maple Bryant.