Amazon product reviews establish and promote brands on Amazon and online search. Download the full whitepaper below and learn why you need both seller feedback and Amazon product reviews to have a successful Amazon marketplace business.
Amazon is bullish on brands and it privileges brand owners over resellers as it tackles counterfeiters, hijackers, and other bad actors who diminish the integrity of the marketplace. So if you’re a brand owner with a trademark, there is no reason not to apply for Amazon Brand Registry today. It costs you nothing and gives you myriad advantages in the form of protections and marketing and analytics benefits. Download the full Getting Started with Amazon Brand Registry white paper.
As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is no longer: “Are you using Amazon Advertising?” but instead: “How well are you using Amazon Advertising?” Download this whitepaper to learn how to get started with Amazon sponsored ads.