Back to Blog

#video

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.

Managing Data in Changing Economic Times

In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it's time to pivot or persevere. Is what you're currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you're approaching your goals with a SMART mentality. Then, return to the numbers to see if you're headed in the right direction. Here's how.

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub what needs cleaning, and replace what’s broken with upgrades. But how do you know what’s what and where to begin?

Illustration

Resonate is Back!

Be the first to access the exclusive content from world-class eCommerce experts.

    Illustration

    Resonate is Back!

    Be the first to access the exclusive content from world-class eCommerce experts.