In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top of it all. Chances are, you’ve gotten lost in Seller Central once or twice. Logically, looking at a smaller subset of data, like advertising data, should be less overwhelming. However, it’s still easy to get overwhelmed, especially when it comes to understanding which numbers mean what. Jeff Cohen, VP of Marketing, and Bret Darby, Account Director, take a deep dive into the key advertising data points you need to understand to make the most of your campaigns. You’ll also learn how these numbers work together to understand their fluctuations in tandem. A decreasing ACoS may result in an increasing TACoS. Jeff and Bret are also sharing their favorite advertising features inside Seller Labs Pro, PLUS their favorite reports from Seller Central.
It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How do you know what really matters and what should inform your next steps? Watch Seller Labs VP of Marketing Jeff Cohen and Seller Labs Managed Services Account Manager Jeremy Crowe in a webinar all about separating the important numbers from the noise.
In light of the coronavirus pandemic, it is not business as usual, but how do you keep progressing in times like these? At every turning point in a business, the best place to go to is the data. Seriously, always return to the numbers. Data is powerful in telling you whether it’s time to pivot or persevere. Is what you’re currently doing serving your end goal? Have you even established your goals? For many sellers, the goal for now is to stay afloat. Be sure you’re approaching your goals with a SMART mentality. Then, return to the numbers to see if you’re headed in the right direction. Here’s how.
When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because it seems daunting and difficult, so much so that they put it off until it’s an unruly mess. And just as with any mess, your campaigns aren’t going to clean themselves up. It’s time to get in there and toss what’s no longer useful, scrub what needs cleaning, and replace what’s broken with upgrades. But how do you know what’s what and where to begin?
There’s a lot of talk about building your brand on Amazon. But do you know what that actually means? Or how to actually do it? No sweat, because we’re here to help guide you through the steps needed to build a strong and recognizable brand on Amazon.
Did you know that average Amazon Q4 holiday sales are 4x higher in November, and 5x higher in December? In this webinar you’ll learn tips and strategies to boost your Amazon Q4 holiday sales and crush your competition.
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The time is now, the changes are real, the implications to your Amazon business are wide reaching. It’s time to take the chats, the comments, and the whispers to the experts and have the real conversation. Our expert panelists will discuss Amazon’s increasingly tightening grip on sellers and what it means presently and going forward.
Join Jeff Cohen and Lena Liberman and as they discuss Prime Day advertising strategies and how to integrate all of the moving parts so that you make this year’s Prime Day your best yet.
Watch Amazon experts Jeff Cohen (Seller Labs CRO) and Davide Nicolucci (featured in the Buzzfeed article) as they answer your questions and discuss common black-hat tactics to watch out for and what to do if your business has been targeted.
Join Amazon Advertising experts Bret Darby and Edward Ruffin as they dive into trends that emerged during last year’s Prime Day and show you how to best position your brand to win big during Amazon’s most-lucrative shopping opportunity.
Know Your Numbers: How to Not Drown in Advertising Data originally aired live on August 26, 2020. Content shared was up to date and accurate at that time. In the world of Amazon, there’s no shortage of data points. Between IPI (Inventory Performance Index), account health, product reviews, conversions, it’s hard to stay on top [...]