- Brandon Checketts
- On September 10, 2015
- 0 Comments
One of the most versatile features of Feedback Genius is the ability to use variables in messages. Using variables in your messages will allow you to personalize interactions with customers without having to draft every message individually.
There are two types of variables, email variables and link variables. While both function similarly, there are nuances.
Email variables are essentially information placeholders for your messages. These include “Buyer Info”, “Order Info”, “Links”, and “Shipping Info” sections. They allow you to insert dynamic information that will change for each order, like a product name or the buyer’s name. This allows you to tailor general messages to be more specific.
Link variables function similarly to email variables but with dynamic hyperlinks. Using link variables will allow you to clearly and concisely connect your customers to your product or seller feedback page.
To use variables, start by clicking on “Messages” at the top of your screen and then select the template you wish to edit. From the “Edit Message” page, you can directly add variables into your message; just treat them like a normal word. Adding variables is as simple as clicking on the variable you would like to insert in the table to the left. Remember, variables are contained within two sets of brackets.
If you’re new to Feedback Genius, please click on the “Learn about variables” link under the variables table on the left side of the page.
Here are some examples of how variables will look inside the content section and how they will be rendered to the customer.
For example: [[first-name]] Would appear as: John (customer’s first name will auto-insert based on the order)
With link variables, the link text can be changed by adding a colon “:” directly after the variable but still contained within the brackets.
For example [[order-link:View Order on Amazon.com]] Would appear as: View Order on Amazon.com
As with all Feedback Genius features, please feel free to contact our customer support team at email@example.com if you have additional questions or concerns. Thank you!