- Brandon Checketts
- On October 18, 2013
- 2 Comments
Within Feedback Genius, we collect a lot of data about seller feedback on Amazon.com. We’ve just added a new report for sellers to be able to see when their buyers are leaving feedback. This helps to measure the effectiveness of your messages.
In the graph below, this seller is sending feedback solicitation messages on the day the package is delivered, and four days afterward. You can see clear spikes in the number of feedback received on those days. The peak quickly drops off within a day or two as buyers read their email and click through to leave feedback.
If you are a FeedbackGenius.com user, you can find this new report under the “Feedback” tab, then click on “See When Your Feedback Is Being Left” in the top-right. For new users, we’ll pull in the previous month of data to give you some basis for comparison.
We were also curious about when buyers naturally leave feedback, without solicitations. To generate the following graph, we looked at the same data, but only for feedback that was left prior to using FeedbackGenius.com. As we expected, the vast majority of buyers tend to leave feedback in the first few days after their product is delivered.
Also worth noting, is that both graphs show a smaller bump at around 10-14 days. This is due to an very gentle email reminder that Amazon sends to buyers at that time. The email sent by Amazon is not for a specific order and references multiple purchases that the buyer have made during the previous weeks.
If you’d like to start increasing your Amazon Feedback rating, you can start using FeedbackGenius.com today with a 30-day free trial and no credit card required.