Learn How to Use Feedback Genius

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Discover How to Improve Your Brand and Reputation

Automate Your Emails

Engage your buyers with automated emails to improve their buying experience—and to solicit product reviews and seller feedback.

Effective Email Templates

Create emails with proven templates. Share product information, ask for seller feedback or request a product review.

Build a Brand

Building a brand is all about the experience. Create a positive connection between your products and buyers with tailored emails.

What Feedback Genius Users are Saying

“I don’t want to send the same email to every customer–Feedback Genius allows me to identify the product and send a specific email.”

– Kevin V.

“I’ve been using Feedback Genius for over three years now—NEVER had an issue, complaint or problem.”

Robert W.

“Feedback Genius has been amazing for me! I went from 184 feedbacks on Amazon and within four months I have more than 600.”

– Chris C.

Frequently Asked Questions

In our analysis, few Amazon buyers leave feedback for transactions. Users, however, are much more likely to leave negative feedback for a transaction than positive feedback if everything goes smoothly. By sending friendly, meaningful automatic feedback or review reminders, you can significantly increase that rate. With more positive responses, it will reduce the unfavorable effect of potential negative feedbacks or reviews.

Definitely! You can compose a message containing anything you want–as long as it follows Amazon’s selling rules. Many users find Feedback Genius useful for reinforcing their brand by displaying their name and logo to buyers an additional time. Some sellers just like the ability to let the buyer know their product is out for delivery and to make sure it arrives. Some customers like using Feedback Genius for educating customers with providing instructional content by using attachments. At its core,the service is really a general-purpose automatic messaging system.

We support eight marketplaces: Amazon.com, .ca, .mx, .uk, .de, .fr, .it, and .es. Each account includes one marketplace; it’s $10 for each additional marketplace.

We encourage it! Although Feedback Genius was originally created to target seller feedback, it has since evolved into supporting product review requests using our email variables.

We allow you to create as many messages as you want. Your messages can be for specific products, brands, fulfillment channels, conditions–whatever you need.

Feedback Genius has the capability to send messages to orders dating back 60 days prior to you signing up. It cannot date further back than 60 days. This is done to comply with Amazon’s rules about keeping messages relevant to a transaction and preventing accidental or intentional abuse of our system.

Feedback Genius will automatically begin working for all FBA order events. Merchant-Fulfilled orders require an additional step in the configuration process called Seller Central Integration; it’s done during your initial account setup. Once both configurations are complete, Feedback Genius will be able to send messages for both FBA and Merchant-Fulfilled orders.

Messages may be scheduled to be sent either immediately or up to 10 weeks after an order was confirmed, shipped, out for delivery, or delivered. Multiple messages may be configured for each order. Messages are sent between 8 a.m. and 10 p.m. EDT.

All messages sent through Feedback Genius go through Amazon’s Buyer-Seller messaging system. The messages originate from Feedback Genius and are sent to Amazon’s email system using the special email address that you see for the buyers (they look like this: asdfghjklmqwertyuip@marketplace.amazon.com). Amazon’s system will then put your seller name and a similar cryptic-looking email address in the From address and send that to the buyer. The messages sent through Feedback Genius will always have your proper Amazon selling name when viewed by the buyer. However, customers will not have access to your personal contact information.

Each message you create has the ability to filter out buyers who have already left seller feedback. This allows you to create feedback reminder messages, excluding buyers who have already left feedback.

Our flexible message format allows you to completely customize the content of the messages sent to buyers; creating a personable, relevant, useful message to the buyer will improve the customer experience. You are able to include everything from a buyer’s name to their tracking information.

Absolutely! Our system has the ability to target certain SKUs, ASINs, or SKU groups at a template level.

Not all! There are a few steps to follow for this process to be seamless. If you are switching from a different feedback service, you can read more about this process from our Knowledge Base article.

Yes, Feedback Genius can send special templates to repeat buyers, as well as exclude them from receiving a template you only want going to first-time buyers. This feature is at a template level so you can select who each message is intended for–a repeat buyer or first time buyer.

Your templates can definitely be configured to handle each individual brand separately, with the ability to make each template product-specific and being able to add your own logo for each. If you are creating multiple brands on Feedback Genius, you can read more about this process in our Knowledge Base.

All buyer communication goes through Amazon’s buyer-seller messaging system. You can see messages sent by Feedback Genius in the Sent Messages section of Seller Central. Login to Seller Central and click on Messages in the top-right corner, then on the Sent Messages tab in the main body of the page. The messages sent from Feedback Genius should be displayed there, along with any other messages you’ve sent to buyers.

Yes, your messages are completely customizable. Part of that customization includes the ability to add in your own custom HTML. So long as it’s within Amazon’s guidelines, you can include your own custom HTML and add images, borders, etc.