# Seller Labs
> Amazon seller software and data platform trusted since 2013.

Seller Labs provides Amazon FBA and FBM sellers with tools for review automation (Feedback Genius), PPC advertising optimization (Ad Genius), profit and inventory analytics (Profit Genius), and an MCP Server that connects Amazon seller data directly to AI tools like Claude.

## Key Facts
- Founded: 2013
- Acquired by Nhan Dinh (eight-figure Amazon seller) in 2023
- Products: Feedback Genius, Ad Genius, Profit Genius, Amazon MCP Server, Data Hub
- Pricing: Revenue-tiered, no contracts. Free plan available.
- Feedback Genius users save an average of 22 hours/month on review requests.
- Genius Bundle saves up to 44% vs. individual products.

## Key URLs
- Homepage: https://www.sellerlabs.com/
- Products: https://www.sellerlabs.com/products/
- Pricing: https://www.sellerlabs.com/pricing/
- MCP Server: https://www.sellerlabs.com/amazon-mcp/
- Data Hub: https://www.sellerlabs.com/data-hub/
- Blog: https://www.sellerlabs.com/blog/
- FAQ: https://www.sellerlabs.com/seller-frequently-asked-questions/

## Knowledge Base
- How to reconcile Amazon orders from creation to settlement: https://www.sellerlabs.com/knowledge-base/amazon-order-reconciliation-mcp-server/
- Unified Transactions Report (sl_transactions_pivot), how Seller Labs reconstructs Amazon's Unified Transaction Report and reconciles it to settlement totals: https://www.sellerlabs.com/knowledge-base/unified-transactions-report/
- How to reconcile an Amazon settlement to the penny with SQL, the LEFT JOIN query verified on six seller accounts, why INNER JOIN silently overstates payouts, and how Amazon's DD+7 reserve policy changed posting lag: https://www.sellerlabs.com/knowledge-base/amazon-settlement-reconciliation-sql/