23Jun

Amazon SEO: How to Get Your Products Found on the Amazon Marketplace

Regardless of the quality of your products or your brand reputation, Amazon shoppers can’t buy what they can’t find. If your products aren’t showing in the first few Amazon search results, you’re quashing sales opportunities before shoppers even have a chance to see your goods, let alone consider them or compare them to similar products. […]
17Jun

How to Sell on Amazon: A Guide for Beginners and Experts Alike

Selling on Amazon is challenging, even for experienced sellers and brands. The challenge is often in part due to merchants not fully understanding the Amazon model and their part in creating and perpetuating growth. Learn about the Amazon flywheel and your part in turning the gears. Once you understand that and put best practices to work, you'll master how to sell successfully on Amazon.
16Jun

TACoS Tuesday: A Fresh Recipe for Amazon Advertising

TACoS, RoAS, and Conversions: The Amazon Advertising Metrics You Need In Order to Measure Your PPC Success It’s easy to get bogged down in all of the data points available to Amazon sellers, especially when it comes to Amazon Advertising metrics. Should you be watching your ACoS? TACoS? RoAS? CPC? What about conversion percentages? How […]
15Jun

Sell Better on Amazon: Harness the Power of Seller Labs Pro

Getting started with Seller Labs Pro can be intimidating. Most sellers we speak with focus on one of the main centers, leaving the others to become less important to their businesses. Keep in mind that the whole is greater than the sum of its parts. In this case, Seller Labs Pro is so much more […]
08Jun

Getting Amazon Seller Feedback Has Never Been More Difficult … Or More Important. Feedback Genius Can Help.

If you've heard that getting Amazon seller feedback and product reviews is virtually impossible given that Amazon has banned incentivized reviews and offered customers the email opt-out, don't believe the hype. Contrary to many sellers’ beliefs, meaningful Amazon seller feedback is still attainable and very much worth pursuing. Here's how to get seller feedback and product reviews easily and quickly.
03Jun

How to Get Reviews on Amazon and Improve Your Amazon Seller Feedback

Every eCommerce entrepreneur wants to know how to get reviews on Amazon. And rightfully so, reviews not only fuel rankings in Amazon’s search results, they are a difference-maker when it comes to whether or not a customer buys your product. However, getting Amazon reviews is the tip of the iceberg when it comes to the often-misunderstood buyer-seller communication on Amazon. Get the full story (and more seller feedback and product reviews while respecting Amazon's rules).
27May

The Ultimate Amazon Feedback Email Experiment: How A/B Email Testing Can Improve Amazon Product Reviews and Seller Feedback

A/B testing, also known as “split testing,” allows you to create and run two comparison messages and analyze email opens, click-throughs, and conversion rates to determine the better performer. Within the Seller Labs Pro Communication Center Powered by Feedback Genius, A/B testing works alongside message analytics to help you identify and optimize the message content and configuration that best helps you achieve your communication goals with regard to seller feedback, product reviews, and customer service.
21May

Feedback Genius Case Study

Kevin Vegors was a new Amazon seller looking to improve the discovery of his health supplements brand. He needed something more than detail page optimizations to improve his products’ discoverability. That’s when he discovered that he could automate his buyer-seller emails using software. But he quickly outgrew his limited first solution. Kevin discovered that he could send unique messages to repeat buyers through Feedback Genius’ “Repeat Buyers Filter.” After switching to Feedback Genius, he was then able to provide value and build a brand identity by sending a unique message to the customer after every purchase. Feedback Genius Case Study Results: 50% increase in Amazon sales with 30% of customers reordering each month, became number one in his category within 4 months, 900+ five-star verified Amazon reviews
19May

Prime Day 2020 & How You Can Prepare for Anything

Early reports indicated that Amazon’s famous July event is likely to be postponed, possibly until October. Amidst coronavirus concerns, it’s looking increasingly likely that this is the case. We’ve seen extended dates for Prime Day 2020 for sellers to submit both inventory as well as lightning deals. Many sellers utilize Prime Day to pad slower […]