Amazon Keyword Research

9 Places to Find High Value Amazon Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the search terms that buyers use to find products. Where can you find and mine these Amazon keyword gems? Here are 9 spots to help you find Amazon keywords that go beyond basics and can deliver sales differentiators.

3 Strategies for Evolving Your Amazon Keyword Research

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

Post Product Launch Metrics to Watch Using the Scope Amazon Keywords Tool

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

Drive Traffic that Converts Using Estimated Sales for Organic Keywords on Amazon

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

[Tip Sheet] 3 Steps to a Successful Amazon Keyword Research Strategy

Keyword research is an important building block to any seller’s journey to success. Check out these 3 steps to replace nebulous “i think” and “my gut says” with data-derived research that pays off in your product performance!

Three Scope Keyword Research Strategies to Improve Your Amazon Advertising

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

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Avoid The Avalanche: Finding Your Perfect Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

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4 Ways to Source Keywords That Take Amazon Sponsored Products Ads to the Top

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

New Information (and Helpful Reminders) About Negative Keywords

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

ASINs in Search Term Reports: Answers to Your Questions and Optimization Suggestions

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]

Understanding Keywords and Search Terms Within Amazon Sponsored Products

Finding Amazon keywords successfully and advantageously means having a handle on the two types of search terms that buyers use to find products: The Must-Haves: These are core terms that shoppers perennially use to search for your products and similar ones. Your competitors are also using them so it’s a matter of winning by optimizing your listings and [...]