29Jul

Increase Sales Conversion Rate with Amazon Listing Optimization and Quantify

Last month when we talked about buying cycles, I mentioned the importance of bringing more traffic to your listings to increase your Amazon sales conversion rate. And I was happy to see Katie’s blog help you learn about how to find the best converting keywords for Amazon listing optimization with Scope. Just because you can […]
15Jul

Brand Registry Is Just the Beginning: A Roundup of Amazon Anti-Counterfeiting Programs

As brands selling on Amazon grapple with counterfeiters, Amazon is introducing programs that put more power into brand owners’ hands. If a company holds an active, live trademark in the US (other country eligibility requirements are available from Amazon), it can enroll in Amazon Brand Registry. Once registered, companies can unlock numerous features designed to […]
  • Molly Bryant
  • On July 15, 2019
  • 0 Comments
  • amazon black hat tactics, brand registry, counterfeits/fakes
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08Jul

Building Your Brand on Amazon: Know Your Customers

Amazon has redefined the term “brand” in a way that differentiates between sellers with their own lines of products (applicable to both vendors and sellers who own their trademarks) and sellers who resell products for which they do not hold trademark. But is there really a difference when it comes to building your brand on […]
  • Katie Reilly
  • On July 8, 2019
  • 0 Comments
  • amazon business, brand registry, branding
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27Jun

Amazon Buyer Cycles: Identify Them with Quantify’s Product Dashboards

“Customer insights.” “Buyer’s journey.” “Buying cycles.” The language of today’s brand marketers and e-commerce gurus has shifted squarely to the data we can glean from online shoppers. And with more data available about buyers than ever before, it’s exciting to imagine taking advantage of all this information: how your buyers purchase, when they purchase, what […]
26Jun

Make Your Brand Stand Out on Amazon with Buyer-Seller Messaging

Amazon Buyer-Seller Messaging remains the primary method of communication between buyers and sellers. Use these four tactics to make your brand stand out. With nearly four billion users worldwide, email is still one of the most-used communication forms today. Not only is it a go-to source of digital communication, but it’s also one of the […]
18Jun

How to Get That First Amazon Product Review for New Product Launches

Launching a new product? If you’re a member of Amazon’s Brand Registry, you can’t ignore Amazon Early Reviewer Program. It’s a given today that buyers are much less likely to purchase a product that has no reviews. No one wants to be the first to take a chance (especially with money), so we depend upon […]
  • Molly Bryant
  • On June 18, 2019
  • 2 Comments
  • amazon business, brand registry, product reviews
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10Jun

Combating Amazon Counterfeits Is a Big Job and Our Products Can Help

In a world of increased competition amongst online sellers, combating Amazon counterfeits has become a necessity for most businesses. Here are several tools to help beat bad players.  Did you catch the Amazon Black Hat tactics webinar we had last week? I hope you did – and no, of course, we didn’t teach black hat […]
03Jun

Grow Your Catalog: Launching Products on Amazon with Scope

A few weeks ago, I spent two days in Atlanta at Resonate – and although the conversations I had were far ranging – with a great diversity of the types of businesses present – there was one topic that everyone could relate to: launching products on Amazon. We recently published an interesting tip sheet on […]