Amazon PPC in 2025: Proven Strategies to Lower Costs & Drive More Sales

Amazon PPC is more competitive than ever in 2025. With rising CPC (Cost-Per-Click) rates and more sellers flooding the marketplace, you can’t afford to waste ad spend. If you’re not optimizing your campaigns, you’re leaving money on the table.

The Reality of Amazon PPC in 2025

• CPC rates have increased by 15-30% in some categories.
• Amazon’s algorithm now prioritizes external traffic and organic engagement.
• Sellers relying only on Sponsored Products struggle with profitability.

So how do you stay ahead? Follow these proven strategies to cut wasted spend, improve ROAS (Return on Ad Spend), and maximize profits.

1. Structure Your PPC Campaigns the Right Way

A poorly structured campaign wastes money. Here’s how to fix it:

Common Mistake – Dumping all keywords into one campaign.
Winning Strategy – Segment into three key campaign types:

• Branded Keywords – Protect your market share by targeting shoppers searching for your brand.
• Competitor Keywords – Bid on competitor brand names to capture their audience.
• Generic Keywords – Target high-converting, non-branded search terms.

Pro Tip: Broad match keywords can drain your budget quickly. Start with exact and phrase match for better conversion rates.

2. Smarter Bidding Strategies to Lower Costs

Amazon rewards sellers who adjust their bids based on real-time data. Here’s how to optimize bid automation:

• Increase bids during peak conversion hours when customers are most active.
• Lower bids during low-traffic periods to avoid unnecessary spending.
• Use smart automation powered by machine learning algorithms to adjust bids based on performance trends.

How Seller Labs Helps:

• Ad Genius automates bid adjustments in real time using machine learning, helping sellers manage costs more efficiently and adapt to performance shifts quickly.
• The Dayparting Heatmap identifies high- and low-performing times of day, helping you schedule bid changes and plan your dayparting strategy with greater accuracy.
• Sellers can monitor campaign performance and make informed changes to bidding strategies, budgets, and keywords—all within the platform.

Automating your bidding strategy can lead to more efficient budget allocation and stronger long-term results. Ad Genius simplifies the process with smart automation, enabling sellers to scale their PPC efforts with greater precision and control.

3. Scale Sales with Retargeting and Amazon DSP

Most shoppers don’t buy on their first visit. Retargeting helps bring them back.

Best Retargeting Strategies:

• Amazon DSP Ads – Reach shoppers who viewed your product but didn’t purchase.
• Sponsored Display Ads – Retarget visitors who showed purchase intent.
• Facebook & Instagram Retargeting – Use Amazon Attribution to track and re-engage store visitors.

Retargeting is a proven advertising strategy, often leading to higher conversion rates as returning visitors are more likely to complete a purchase than first-time shoppers. By using Amazon DSP and Sponsored Display Ads, sellers can re-engage potential customers who previously viewed their products but didn’t complete a purchase.

Pro Tip: Amazon favors external traffic. Driving shoppers back to your listing can also improve organic rankings

4. Eliminate Wasteful Ad Spend

Common PPC mistakes that drain your budget:

• Bidding too high on broad match keywords.
• Ignoring search term reports.
• Failing to track ACoS and TACoS trends.

How to Fix It:

• Use Negative Keywords to block low-converting searches.
• Regularly review search term reports and remove wasteful spend.
• Monitor ACoS and TACoS to ensure campaign profitability.

Ad Genius provides data-driven insights to help sellers identify low-performing ads, optimize keyword performance, and make informed budget decisions.

5. Automate and Scale Your PPC Strategy

Manually optimizing campaigns is time-consuming. The best sellers in 2025 are using automation to stay competitive.

How to Scale with Automation:

• Enable automated bid adjustments for maximum profitability.
• Set up automatic negative keyword rules to block wasted spend.
• Use Seller Labs Ad Genius to track and adjust campaigns in real time.

Automating PPC can help sellers optimize profitability and reduce the time spent managing campaigns by streamlining bid adjustments, keyword tracking, and performance monitoring.

Take Control of Your Amazon PPC in 2025 with Seller Labs

PPC costs are rising, but with the right tools, you can make smarter decisions and maximize your budget.

Seller Labs gives Amazon sellers the control and clarity they need to run more effective campaigns—powered by smart suggestions from machine learning algorithms:

• Automate bid adjustments to improve budget efficiency.
• Refine targeting and keyword strategy with performance-based recommendations.
• Streamline campaign management with performance tracking and flexible controls.

Whether you’re scaling or trying to reduce wasted spend, Seller Labs helps you take a more strategic, informed approach to Amazon advertising.