12Mar

Top to Bottom: Amazon Advertising Opportunities in 2020

Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results were almost entirely sponsored ads or other-promoted items. Really, you search for a keyword, and Amazon shows you top product results for similar keywords. That doesn’t even mention the “Editorial recommendations” that pop up as well. The […]
10Mar

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow.   Many sellers don’t do it often enough. Why not? […]
10Mar

Amazon Advertising Strategies & Goals in 2020

It’s a running commentary around the Seller Labs offices that most questions are answered with, “It depends,” especially when it comes to Amazon Advertising strategies.  “What should my ACoS be?” “How many clicks without conversion mean that the keyword isn’t working?” “How much should I be spending on Amazon Advertising?” The reason that we use […]
11Feb

Amazon Demand Side Platform: Understanding DSP Advertising [2020]

Why You Should Consider Using the Amazon Demand Side Platform Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand […]