04Oct

Amazon Broad Match Modifiers for Sponsored Brands Campaigns Now Available in Ignite

The latest update of Amazon broad match modifiers for Sponsored Brands campaigns helps products reach more customers and control advertising costs. Best of all, this new function works with Ignite.   Since the inclusion of Amazon broad match keyword modifiers in Sponsored Brands, we have received a steady stream of questions about this powerful new […]
21Aug

[Infographic] Influencer Marketing Stats and Strategy for Amazon Sellers

The Amazon Marketplace reigns supreme when it comes to sales. But strategic brands take chances off Amazon, especially when it comes to identifying and reaching target audiences who can really drive your brand forward. If you’re not promoting your Amazon products through influencer marketing, you’re going to lose out to your competitors who are. Check out our infographic to learn more about the rise of multiple marketplaces and how influencer marketing is driving sales.
  • Brooke Akers
  • On August 21, 2019
  • 0 Comments
  • amazon advertising tips
  • 2 likes
    • Read More
01Aug

When is the Best Time to Run My Amazon Ads? Use Ad Scheduling to Maximize Budget & Profitability

Amazon Ad Scheduling enables sellers to run advertising campaigns when they have the greatest chance of being profitable. Ignite will display Amazon ads on a weekly schedule, which maximized budget and increases conversions.   Timing is everything. Even though I’m not a believer in serendipity, I do believe in being prepared for an opportunity. Unlike […]
03Jul

[Tip Sheet] 4 Reasons Why You Should Enroll in Amazon Brand Registry

The Amazon Brand Registry program identifies brand owners to Amazon while helping owners protect their intellectual property, find and report infringement violations and better represent their brand. We recommend all brands who have an active, registered trademark enroll in Amazon Brand Registry to benefit from counterfeit protection as well as control the brand experience your customers have on the world’s most popular e-commerce site. Here are four reasons why you should take a closer look at enrolling in Amazon Brand Registry today!
  • Brooke Akers
  • On July 3, 2019
  • 0 Comments
  • amazon advertising tips, amazon brand registry
  • 4 likes
    • Read More
06Jun

Grow Amazon Advertising Sales with These New Ignite Features

Nine new features were just released in Ignite—the premier Amazon advertising software solution—to help sellers grow their Amazon advertising sales.  Advertising on Amazon has become more complex each year. This is due to the increase in available products and the similarity of products. Every seller wants to get their products in front of the right […]
21May

3 Amazon PPC Management Tactics for Prime Day 2019

Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
17May

[Tip Sheet] 4 Amazon PPC Dayparting Tips to Improve Sponsored Products Ads

Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
  • Lena R. Liberman
  • On May 17, 2019
  • 0 Comments
  • amazon ad scheduling, amazon advertising tips, amazon dayparting
  • 3 likes
    • Read More