01Jul

Amazon DSP: Understanding Demand Side Platform Advertising [2020]

Online sellers are always looking for new and exciting ways to reach potential buyers. High-quality display ads and video ads are a terrific means of letting the public know about the amazing products you have available. This is why Amazon has created its own Demand Side Platform (DSP). How does it work and is it relevant to your business? Find out here!
25Jun

4 Tips to Optimize Your Amazon Product Listings

It’s no secret that you need compelling Amazon product listings if you want to turn shoppers into buyers. To do this, you must commit to a process of ongoing Amazon product listing optimization that resonates with both the Amazon search algorithm and human shoppers. Here are 4 tips to improve your Amazon product detail pages and boost conversions.
23Apr

Getting Started with Amazon PPC: Your Guide to Sponsored Advertising

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is no longer: “Are you using Amazon Advertising?” but instead: “How well are you using Amazon Advertising?” Download this whitepaper to learn how to get started with Amazon sponsored ads.
14Apr

6 Tips for Using Amazon Product Advertising for Profitable Product Launches

One question that online sellers consistently ask us is “How can I use Amazon product advertising to improve product launches?” These same sellers tell us that when they’ve launched products in the past, they’ve tried reaching out to an external audience of loyal brand followers, running sales and promotions, and pitching lots of ad spend at Google and Facebook and Amazon. And the results have been less than optimal, not to mention costly in terms of time, money, and opportunity. We’re here to take the guesswork out of using Amazon product advertising for product launches and to help you boost your sales and establish your brand faster so you can watch those dollars roll in and see your product climb in ranking. Start with these 6 proven tips.
12Mar

Top to Bottom: Amazon Advertising Opportunities in 2020

Amazon Advertising is taking over. For a simple search like “water bottle,” the first four rows of results were almost entirely sponsored ads or other-promoted items. Really, you search for a keyword, and Amazon shows you top product results for similar keywords. That doesn’t even mention the “Editorial recommendations” that pop up as well. The […]
10Mar

Amazon PPC Spring Cleaning

When was the last time that you went through your Amazon advertising efforts holistically? Not just tweaking a bid here or adjusting some keywords there, but really assessing the whole and seeing if what you have is really what you need in order to grow. Many sellers don’t do it often enough. Why not? Because […]
10Mar

Amazon Advertising Strategies & Goals in 2020

It’s a running commentary around the Seller Labs offices that most questions are answered with, “It depends,” especially when it comes to Amazon Advertising strategies.  “What should my ACoS be?” “How many clicks without conversion mean that the keyword isn’t working?” “How much should I be spending on Amazon Advertising?” The reason that we use […]