06Jun

Grow Amazon Advertising Sales with These New Ignite Features

Nine new features were just released in Ignite—the premier Amazon advertising software solution—to help sellers grow their Amazon advertising sales.  Advertising on Amazon has become more complex each year. This is due to the increase in available products and the similarity of products. Every seller wants to get their products in front of the right […]
21May

3 Amazon PPC Management Tactics for Prime Day 2019

Unless you’ve been using an Amazon selling playbook from 2007, you’re probably aware of the advent of Amazon Sponsored Products and Sponsored Brands advertising. And much like jumping into a lake on a hot summer’s day, many sellers may not comprehend the depth of what they’ve gotten themselves into. Here are three Amazon PPC management tactics for Prime Day 2019, sure to help sellers spend less and get noticed more.
17May

[Tip Sheet] 4 Amazon PPC Dayparting Tips to Improve Sponsored Products Ads

Amazon PPC dayparting, (also known as ad scheduling) gives sellers the power to control when ads run and for how long by having your ad campaigns displayed only at certain times. Increase your Amazon sales with these 4 Amazon PPC dayparting tips to maximize the visibility and results of your ads by zeroing in on when your target audience is most likely to click and/or purchase.
  • Lena R. Liberman
  • On May 17, 2019
  • 0 Comments
  • amazon ad scheduling, amazon advertising tips, amazon dayparting
  • 3 likes
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08May

Amazon Business Owners Elevating the Conversation (Resonate Day-One Recap)

Well, Fitbit, I don’t even use your products and I still know I got my steps in yesterday. It was an intense 15-hour first full day of Resonate, and folks, the content and conversations were beyond. It was all so, so good. In Jeff Cohen’s words, it was all about “elevated conversations.” I spent most […]
06May

Where Do Product Features Come From? Amazon Sellers Like You

Last month, I made a commitment to you: to communicate more openly about our plans and our vision for Amazon sellers. It was bold because we’re all so busy, especially this month as we’ve been building some awesome new features into our Amazon seller products. For example, more keywords and metrics, better reporting, and a […]
02May

Amazon Advertising Made Easier – 3 New Ignite Features

Amazon advertising is made easier with Ignite. Recent updates give users more keywords and metrics, better reporting, and a simpler user interface. Fifty percent. That’s how much Amazon Advertising spend is expected to increase in 2019. Taken out of context, this may seem like a trend or a momentary blip on the radar—but the data […]
  • Dan Crittenden
  • On May 2, 2019
  • 0 Comments
  • amazon ppc management, amazon ppc optimization
  • 1 likes
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30Apr

[Case Study] Empowering the Visionaries Who Power Others

Learn how a leading designer and manufacturer of solar power panels worked with Seller Labs to quickly meet their ACoS goal, sell more during its slow season, and reduce overstock products by focusing on the new campaigns and continually making adjustments and optimizations based on the data provided by the Ignite advertising software.
  • Lena R. Liberman
  • On April 30, 2019
  • 0 Comments
  • amazon ppc management, amazon seller case study
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30Apr

[Whitepaper] Getting Started with Amazon Sponsored Ads

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is no longer: “Are you using Amazon Advertising?” but instead: “How well are you using Amazon Advertising?” Download this whitepaper to learn how to get started with Amazon sponsored ads.
  • Lena R. Liberman
  • On April 30, 2019
  • 0 Comments
  • amazon seller whitepaper, amazon sponsored ads, amazon sponsored products
  • 1 likes
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26Apr

[Infographic] Tailor Your Amazon Sales Strategy Using the Latest Data and Statistics

Amazon is the #1 ecommerce platform in the U.S., but it isn’t just a place to buy- it’s a place increasingly used to research and discover products that fit customer needs. With over 200 million people visiting Amazon’s website every month, it’s become a huge part of the overall customer journey for millions of brands and retailers. In 2019, Amazon’s advertising business is projected to grow more than 50%. With the new emphasis on advertising, how will you ensure your Amazon Sales strategy stands out from the competition?
  • Molly Bryant
  • On April 26, 2019
  • 0 Comments
  • amazon advertising tips, amazon sales strategy
  • 1 likes
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